Product Marketing Manager
Location: Bhopal
About the Role:
Katyayani Organics is looking for an experienced Product Marketing Manager to lead product positioning, go-to-market strategy, launches, user acquisition, and product adoption for our mobile app products.
Roles & Responsibilities:
- Develop GTM strategy, product positioning and messaging
- Plan and execute product launches and marketing campaigns
- Drive user acquisition, engagement and app adoption
- Conduct market and user research
- Monitor campaign and product performance metrics
- Work closely with Product, Design and Sales teams
Skills & Requirements:
- 5-6 years of Product Marketing experience
- Mandatory experience with B2B/B2C mobile app products
- Strong knowledge of GTM, Product Positioning and User Research
- Experience in App Store Growth and Campaign Management
- Strong analytical and communication skills
- Ability to work cross-functionally with Product and Design teams
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