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Sales Officer

About the job Job Title: Senior Media Buyer - Branding & Digital Campaigns Location: Bengaluru Experience: Minimum 5 years in digital media planning and buying Budget Experience: - 1 Cr+ monthly digital budgets About Kapiva: - Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. - Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. - As we expand our brand footprint, we're seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level. Role Summary: - We are seeking a senior media buyer with a proven track record of executing large-scale digital branding campaigns. - This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. - The ideal candidate will have experience managing high- budget campaigns (- 1 Cr+/month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes. Key Responsibilities: - Strategize, plan, and execute high-budget digital branding campaigns across Google Ads (YouTube, Display), Meta, Programmatic, and OTT platforms. - Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception. - Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives. - Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery. - Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact. - Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings. - Build and maintain relationships with media platforms, publishers, and agency partners. - Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive innovation in brand media planning. Must-Have Qualifications: - 5+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns. - Proven ability to manage large budgets (- 1 Cr+/month) and deliver measurable brand outcomes. - Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. - Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics. - Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets. - Exceptional storytelling and presentation skills - ability to translate complex results into actionable insights for leadership teams. - Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools. - Prior experience working in media agencies on digital executions. Preferred Skills: - Experience in FMCG/D2C categories or working with digital-first consumer brands. - Familiarity with third-party measurement solutions (e.g. Nielsen, MOAT, Brand Lift Studies). - Strong negotiation skills and experience managing vendor/platform relationships

Bangalore

Kapiva - Media Planner & Buyer - Digital & Programmatic Media 

Job Description for Kapiva - Media Planner & Buyer - Digital & Programmatic Media  in ADRET RETAIL PRIVATE LIMITED in  Bangalore for (5-8) years of experience. Apply Now!