Adret Retail Reviews by Employees

Sales Officer

About the Role We are looking for a dynamic and visionary Lead Creative Strategist to spearhead our creative content efforts. This role requires a blend of strategic thinking, storytelling expertise, and leadership to drive engaging digital content across multiple platforms. The ideal candidate is a master of both long-form and short-form copy, with a proven ability to create compelling scripts for platforms such as Instagram Reels, YouTube Shorts, and CRM communications. As the Lead Creative Strategist, you will lead and mentor a team of 5-6 copywriters and content creators, ensuring that every piece of content aligns with brand messaging and platform-specific best practices. You will champion creative thinking within the organization, setting the vision for storytelling that resonates with audiences and drives engagement. Key Responsibilities Creative Strategy & Leadership - Develop and execute a forward-thinking content strategy that aligns with business goals and audience engagement objectives. - Lead a team of copywriters and content creators to produce high-impact digital scripts and copy. - Ensure that all content reflects the brand voice and is tailored for the medium and audience. - Drive a culture of innovation, encouraging fresh storytelling approaches and creative risk-taking. - Collaborate cross-functionally with marketing, design, and production teams to deliver cohesive campaigns. Content Development & Execution - Oversee the ideation and development of long-form and short-form content, including IG Reels, YT Shorts, and CRM communications. - Craft compelling scripts, taglines, and messaging that captivate and convert. - Stay up to date with platform trends, audience behaviors, and best practices to create relevant and impactful content. - Implement a strong content review process, ensuring high-quality output from the team. Team Leadership & Mentorship - Manage, mentor, and inspire a team of 5-6 writers, fostering a collaborative and high-performance environment. - Provide constructive feedback and professional development opportunities for team members. - Allocate and prioritize work effectively to meet deadlines and business objectives. Performance & Optimization - Work closely with data and analytics teams to measure content effectiveness and optimize future campaigns. - Leverage audience insights to refine messaging and creative approaches. - Continuously iterate content strategies based on performance metrics and emerging industry trends. Qualifications & Experience - 5+ years of experience in creative strategy, content marketing, or copywriting, with at least 2 years in a leadership role. - Demonstrated ability to create engaging digital scripts for short-form and long-form content; If you have been an Influencer yourself , we would love to have you. - Strong understanding of social media and digital platforms, particularly Instagram Reels, YouTube Shorts, and CRM channels. - Proven experience in managing and mentoring a team of writers/content creators. - Exceptional storytelling, scriptwriting, and brand messaging skills. - Ability to balance creativity with data-driven decision-making. - Strong project management skills with the ability to manage multiple projects simultaneously. - Passion for digital trends, audience engagement, and platform innovation

Bangalore

Kapiva - Lead Creative Strategist - Creative 

Job Description for Kapiva - Lead Creative Strategist - Creative  in ADRET RETAIL PRIVATE LIMITED in  Bangalore for (5-7) years of experience. Apply Now!