Adret Retail Reviews by Employees

Sales Officer

Head - Retention About Kapiva: Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India's ancient food traditions to modern-day consumers. Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, & much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature's Basket, Noble Plus etc.) & are funded by India's best Consumer VC Funds - Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures. The team at Kapiva is headed by the Co-Founders: Ameve Sharma: worked @McKinsey, @Baidyanath studied @INSEAD & NYU https://www.linkedin.com/in/amevesharma/ Shantanu S : Ex-PG & CMO Uniqlo India ; IIM C Alum https://www.linkedin.com/in/shantanub535a010/ Anuj Sharma: Ex- Hotstar , Ex- Myntra ; ISB https://www.linkedin.com/in/anuj-sharma28033a40/ We're creating a new brand with a unique story & are looking for a team to help us grow our business. You'd be joining a young, hungry team with a culture of honesty, humility, & hard work. Role Brief : As the Head of D2C Growth & Retention at Kapiva, you will own and scale our digital growth engine across Web & App platforms. This role sits at the intersection of performance marketing, product, customer experience, and P&L-ideal for someone who is data-driven, customer-obsessed, and thrives in fast-paced environments. You will lead cross-functional teams across retention, and digital product to accelerate revenue, optimize funnel performance, and boost lifetime value. Key Responsibilities: - Drive end-to-end D2C growth strategy across channels & categories in collaboration with performance marketing, product & tech teams. - Devise & drive retention programs at a category/product-line level to drive repeat usage & improve LTV. - Improve funnel KPIs such as A2C%, PSR, CR%, RTO%, CM1/CM2, COD%, and repeat rates across platforms. - Build and execute growth loops using a combination of paid, organic, and product-based tactics (referrals, upsell journeys, winbacks, etc.). - Collaborate with product, tech, and design teams to enhance UI/UX and user journeys via A/B testing and CRO frameworks. - Own web & app experience - boost install-to-order %, scale organic app installs, improve engagement and retention. - Lead cross-functional teams (performance, SEO/ASO, product ops, content, and design) to deliver integrated growth plans. - Work closely with founders on GTM for new launches, category & geographic expansion. - Driving sales via doctor consultations and telesales, with CRM and funnel integration. Requirements: - 5-8 years of experience in D2C growth roles, ideally in health & wellness space. - Proven success in improving funnel KPIs-CAC, CR, retention, and CM1/CM2. - Hands-on experience with Shopify, performance marketing platforms, CRM tools (e.g., Clevertap, MoEngage), and A/B testing. - Strong understanding of analytics tools and product-led growth levers. - Experience leading cross-functional teams across growth, tech, and marketing. - Bonus: Exposure to RTO reduction, prepaid optimization, discount rationalization, or influencer/eCommled strategies. Why Join Us? - Opportunity to own and scale the D2C engine at one of India's leading health & wellness brands. - Work closely with the founding team on high-impact growth initiatives. - Be part of a dynamic team committed to improving consumer health with purpose-driven products.

Bangalore

Kapiva - Head - Retention 

Job Description for Kapiva - Head - Retention  in ADRET RETAIL PRIVATE LIMITED in  Bangalore for (5-8) years of experience. Apply Now!