Kanerika - Partner & Event Manager

Job Location: Hyderabad, India.

What You'll Own

Partner Marketing with Microsoft, Databricks & Beyond

- Build and scale joint GTM programs with Microsoft and Databricks.

- Drive co-branded campaigns, joint case studies, and customer stories that partners want to amplify.

- Secure Kanerika's presence in partner marketplaces, thought-leadership content, and joint PR pushes.

- Extend proven playbooks to upcoming alliances (AWS, Snowflake, and others).

Events Strategy & Execution:

- Own Kanerika's partner-led events, industry conferences, and flagship summits.

- Land speaking slots with Microsoft and Databricks at high-visibility stages.

- Design digital and hybrid events (webinars, roundtables, workshops) with measurable audience engagement.

- Turn every event into a pipeline-driving, brand-building moment, not just a calendar item.

- Act as a host and coordinator to ensure internal/external alignment.

Sales & Ecosystem Alignment:

- Work hand-in-hand with sales to ensure events and alliances influence opportunities and pipeline.

- Enable sales teams with partner content, co-branded decks, and joint positioning.

- Track ROI on partner and event initiatives with clear metrics (influenced pipeline, partner-sourced revenue, deal velocity).

Awards & Recognition:

- Target awards that showcase our partner innovation (e.g., Microsoft Partner of the Year, Databricks Innovation Awards).

- Craft submissions that highlight joint wins.

- Amplify wins across PR, sales, and partner ecosystems.

What Success Looks Like:

- Kanerika consistently featured in Microsoft and Databricks campaigns, events, and analyst mentions.

- Events and partnerships drive pipeline influence, revenue opportunities, and brand visibility.

- Sales teams point to partner co-marketing content as deal accelerators.

- Our brand grows globally through alliances - not just in India, but in the US, EU, and beyond.

What You've Done Before:

- 2-5 years in B2B tech marketing, ideally SaaS/AI/data/automation.

- Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).

- Planned and executed partner-driven events with measurable pipeline outcomes.

- Created case studies, co-branded content, and award submissions that landed.

- Collaborated with sales and partner teams globally across time zones.