Kanerika - Brand/PR & Analyst Relations Marketer

Job Location: Hyderabad, India.

What You'll Own

Media Relations & PR

- Cultivate relationships with top-tier journalists and editors across AI, automation, and enterprise tech.

- Pitch and land coverage in outlets like Forbes, VentureBeat, TechCrunch, CIO.com - plus specialized trade media.

- Secure executive interviews, op-eds, and commentary placements that elevate leadership visibility.

- Move fast on trends and newsjacking to get Kanerika's voice into timely conversations.

Analyst Relations (Tier-1 + Boutique + Niche)

- Build relationships with Gartner, Forrester, IDC and boutique/niche/regional firms.

- Land Kanerika in influential reports - from MQs to specialized deep-dives.

- Run sharp, story-driven analyst briefings (no "reading the slides").

- Track insights from analysts and use them to strengthen positioning.

Thought Leadership & Executive Visibility

- Position Kanerika's leaders as go-to voices in AI, data, and automation.

- Develop bylined articles, speaking engagements, and media commentary pipelines.

- Ensure leadership consistently shows up in analyst briefings, media interviews, and partner platforms.

Partnership PR Amplification

- Leverage alliances with Microsoft, Databricks, AWS, and others for joint media opportunities, co-branded events, and analyst mentions.

- Turn partner wins into stories that build Kanerika's credibility and visibility.

Awards & Recognition

- Target awards that strengthen credibility in AI, analytics, and automation.

- Craft submissions with compelling narratives that stand out.

- Amplify wins across PR, sales enablement, social, and brand channels.

Brand Narrative & Positioning

- Refine Kanerika's story for analysts, press, partners, and prospects.

- Differentiate us in the noisy "AI + analytics" market with clarity and honesty.

- Keep messaging sharp, human, and jargon-free.

What You've Done Before

- 2-5 years in B2B tech marketing, ideally SaaS/AI/data/automation.

- Built and scaled partner co-marketing programs (Microsoft, Databricks, AWS experience a plus).

- Planned and executed partner-driven events with measurable pipeline outcomes.

- Created case studies, co-branded content, and award submissions that landed.

- Collaborated with sales and partner teams globally across time zones.