Content Development & Production:

- Define and streamline the end-to-end asset creation process across campaigns, launches, KSPs and brand content

- Lead adaptation of hero campaigns into channel / format specific content across digital, retail, CRM, e-commerce and social

- Partner with Brand Manager to translate business priorities into content roadmaps and asset plans

- Brief design teams and creative partners with clear creative direction, mood boards, copywriting and content frameworks

- Ensure consistency of brand identity and visual excellence across all content outputs

- Develop content frameworks for key franchises, product storytelling and campaign adaptations

- Benchmark premium / luxury beauty content and campaign trends across competitors and global brands

- Identify evolving creative formats, production innovations and content best practices

Campaigns & GTM Activation:

- Define the launch toolbox of assets for 360- marketing campaigns in collaboration with GTM, Retail, Digital, Social and Trade teams

- Align and support all GTM activation asset needs across channels and formats

- Manage timely rollout and delivery of campaign adaptations against launch timelines

- Oversee 360- orchestration of campaign assets across online and offline touchpoints

Production Management:

- Lead end-to-end execution of photoshoots, video shoots and content production for campaigns, launches and evergreen content

- Manage production alliances including photographers, videographers, agencies, freelancers and external production partners

- Evaluate and optimise in-house versus external production models for agility and efficiency

- Ensure timely and cost-effective delivery of all creative assets within budget

Contacts and Pairs:

- Brand and Product Marketing teams Global & India

- Design and Creative teams

- GTM, Retail, Digital, Social, CRM and E-commerce teams

- External agencies, photographers, videographers and production partners

Experience and Qualification

- MBA / Postgraduate in Marketing, Brand Management, Communications or related field preferred

- 4-6 years of experience in content creation, campaign production, creative operations or brand marketing

- Experience in beauty, luxury, fashion, lifestyle or premium consumer brands preferred

Skills And Behavioural Attributes:

- Strong understanding of content production and campaign development across digital and offline formats

- Proven experience managing shoots, creative production and agency / vendor relationships

- Strong aesthetic judgment and understanding of premium / luxury visual language

- Excellent project management and stakeholder management skills

- Strong ability to prioritise, multitask and manage multiple concurrent projects

- Highly collaborative with excellent communication and presentation skills

- Entrepreneurial mindset with strong ownership and bias for execution

- Up-to-date with latest content, creative and beauty communication trends

- Detail-oriented with high standards for quality and brand consistency