- The ideal candidate will be responsible for designing, executing, and optimizing marketing automation strategies across multiple communication channels to drive customer engagement, retention, and sales.

- The role also requires experience with CRM, automation workflows and managing customer journeys effectively.

Key Responsibilities:

Marketing Automation Strategy & Execution:

- Develop and implement automated marketing campaigns across email, SMS, push notifications, and WhatsApp to improve customer engagement, retention, and revenue growth.

- Leverage marketing automation platforms to create personalized, triggered, and lifecycle-based campaigns for eCommerce customers.

- Utilize CRM data to manage customer segmentation, customer journeys, and integrate marketing campaigns across platforms.

- Design and optimize email workflows, SMS campaigns, and push notifications to nurture leads, convert prospects, and re-engage customers.

Campaign Management & Optimization:

- Set up and monitor email, SMS, push, and WhatsApp campaigns, analyzing performance metrics (open rates, click-through rates, conversion rates) and making data-driven optimizations.

- Segment audiences based on user behavior, purchase history, and preferences to deliver targeted messages that drive engagement and increase customer lifetime value.

- Conduct A/B testing on campaign content, subject lines, messaging, and send times to improve performance.

Data Analysis & Reporting:

- Track, analyze, and report on the performance of automated marketing campaigns, ensuring alignment with business KPIs.

- Utilize data to generate actionable insights, and continuously improve campaigns based on customer behavior and market trends.

Collaboration & Cross-Functional Coordination:

- Work closely with the eCommerce, product, and marketing teams to align automation strategies with business goals.

- Collaborate with the creative team to design compelling, on-brand email templates, SMS copy, push notifications, and WhatsApp messages.

Customer Journey Management:

- Map out and automate customer journeys from acquisition to retention, ensuring seamless communication across all touchpoints.

- Develop re-engagement strategies for dormant customers, cart abandoners, and first-time buyers to improve conversion rates and reduce churn.

Qualifications:

- 3+ years of experience in marketing automation for eCommerce or digital marketing.

- Proven expertise in WebEngage for automation, customer segmentation, and campaign management.

- Strong experience with email marketing, SMS marketing, push notifications, and WhatsApp marketing.

- Salesforce experience required, with a solid understanding of its marketing automation capabilities and CRM tools.

- Ability to design and implement data-driven marketing strategies that drive engagement and ROI.

- Experience with A/B testing, customer journey mapping, and segmentation.

- Familiarity with eCommerce platforms and how to integrate marketing automation tools with them.

- Strong analytical skills to track and optimize marketing campaigns, with a focus on improving key metrics.

- Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud).

- Strong communication skills, both written and verbal, to effectively collaborate with cross-functional teams.

Skills & Expertise:

- Marketing Automation Expertise (WebEngage or Similar)

- Salesforce Marketing Cloud

- Email Marketing (Campaign Setup, Optimization)

- SMS Marketing (Campaign Design & Execution)

- Push Notification Campaigns

- WhatsApp Marketing (Business API, Automation)

- Customer Journey Mapping

- CRM Integration and Segmentation

- A/B Testing & Campaign Optimization

- Data Analytics & Reporting (Google Analytics, WebEngage, Salesforce)

- Cross-Functional Team Collaboration