What you'll do?
We're seeking an experienced Product Marketing Manager to drive go-to-market strategies for our AI-powered credit and lending solutions. This role sits at the intersection of product,sales, and marketing, requiring someone who can translate complex AI/ML capabilities into compelling value propositions for prospects in the financial services sector.
Key Responsibilities:
Product Positioning & Messaging
- Develop compelling product narratives and value propositions for AI-based credit decisioning and loan portfolio management solutions.
- Create differentiated messaging that resonates with financial institutions, NBFCs, banks, and fintech companies.
- Translate technical AI/ML capabilities into business outcomes and ROI for target audiences.
Go-to-Market Strategy
- Design and execute GTM strategies for product launches and feature releases.
- Collaborate with product teams to understand roadmap and competitive positioning.
- Develop sales enablement materials, including pitch decks, case studies, whitepapers, and demo scripts.
Market Intelligence & Customer Insights
- Conduct market research to understand buyer personas, pain points, and decision making processes.
- Analyze competitor offerings and identify opportunities for differentiation.
- Gather customer feedback and translate insights into product and marketing strategies.
Sales Enablement
- Partner with sales teams to develop effective prospecting and closing materials.
- Conduct training sessions on product features, competitive positioning, and value propositions.
- Create customer success stories and reference materials.
Content & Thought Leadership
- Develop high-quality content, including blogs, webinars, solution briefs, and industry reports.
- Position the company as a thought leader in AI for lending and credit risk management.
- Manage relationships with industry analysts and media.
- Ownership of Kaleidofin's website.
Who you need to be?
- 2-6 years of product marketing experience in B2B SaaS, fintech, or financial services technology.
- Proven track record of launching and marketing complex technical products.
- Experience marketing AI/ML products, credit tech, lending platforms, or risk Management solutions are preferred.
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