Role: Performance Marketing Manager

Location: Bengaluru

Department: Marketing

Reports to: Head Of Business

Experience: 3+ Years

Employment Type: Full-time

About Lane:

Lane is reimagining how India learns driving and experiences car ownership. From structured driving programs to car buying and selling within a trusted community, Lane is building a tech-enabled mobility ecosystem for first-time drivers. With strong early traction and a growing customer base, we are scaling our operations and looking for passionate people to help deliver an exceptional customer experience.

Role Summary:

Lane Driving School is looking for a growth-focused Performance Marketing Manager to scale acquisition and brand efforts across performance, influencer, and offline marketing, with strong ownership of web and app growth. The role involves executing Meta and Google Ads campaigns, managing influencer and offline initiatives, and working with the Business Head and The CEO to turn data into actionable growth insights. A clear opportunity to grow into VP Marketing / CMO as Lane scales.

Key Responsibilities:

- Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.

- Channel Management: Drive acquisition and growth across web and app platforms.

- Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).

- Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads.

- Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.

- Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).

- Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.

- Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.

- Cross-functional Collaboration: Work closely with the management and business head to share insights, strategize, and improve overall marketing effectiveness.

- Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.

- Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

- Manage and scale influencer marketing campaigns end-to-end.

- Execute offline marketing initiatives, partnerships, and on-ground activations.

- Work with Firebase, MMPs, and self-reporting ad networks for accurate tracking and attribution.

- Own and analyze data from GA4, Google Search Console, and ad platforms.

- Share performance insights, experiments, and recommendations with the Marketing Head.

- Own and manage Google & Meta Ads to drive revenue and business growth.

- Develop and execute performance marketing strategies aligned with business objectives.

- Drive day-to-day revenue management, budgets, ROAS, CAC and overall campaign performance.

- Conduct RCA for performance gaps and implement corrective actions.

- Continuously optimize campaigns, budgets and customer acquisition to improve business profitability.

Required Skills:

- Strong hands-on experience with Meta Ads & Google Ads.

- Strong experience in overall D2C profitability management with operational insights is a big bonus.

- Strong understanding of web & app analytics.

- Working knowledge of Firebase, MMPs (AppsFlyer/Adjust or similar).

- Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, SEO, and social media.

- Solid experience with GA4 and Google Search Console.

- Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.

- Strong data analysis skills with excellent Excel proficiency.

- Ability to connect numbers with business and growth outcomes.

Why Join Us?:

- End-to-end exposure across performance, brand, web, app, influencer, and offline marketing.

- This is a high-ownership role with a clear opportunity to grow into VP Marketing / CMO as Lane scales.

- You will have the opportunity to build and shape the marketing function, take ownership of growth and brand, build a high-performing team, and work closely with the leadership team on Lane's next phase of growth.