Kae Capital - Area Sales Manager - Requip - South

Job Title : Area Sales Manager - South (Textile Machinery)

Location : Coimbatore, Tamil Nadu, with regular field travel across the Coimbatore-Palladam-Somanur-Erode-Karur-Salem belt

Employment Type : Full-time

Reports To : Regional Manager - South

Compensation : We will provide industry standard compensation, commensurate with experience

About Requip :

Requip is a full-stack industrial equipment and services company serving MSME manufacturers. We provide machinery, spare parts, maintenance support, and repair services designed to keep small and mid-sized textile and weaving units running reliably, backed by a growing network of local service and support relationships.

About the Role :

We are looking for a field-based Area Sales Manager to represent our textile machinery business across a defined territory in Tamil Nadu. This role is central to building and growing a new regional market - engaging directly with weaving and textile manufacturing units, understanding their equipment needs, and guiding them through the evaluation, purchase, and post-sale journey.

This is an on-the-ground, relationship-driven role suited to someone comfortable with daily travel, hands-on customer engagement, and working independently to build a territory from the ground up.

Key Responsibilities :

- Conduct regular visits to weaving and textile manufacturing units across the assigned territory to build and maintain customer relationships.

- Present and demonstrate machinery to prospective customers, including coordinating live working demonstrations.

- Manage the end-to-end sales pipeline - from lead generation and qualification through to quotation, negotiation, and closing - using a CRM/lead-tracking tool.

- Support customers through machine exchange/upgrade conversations, including evaluating older equipment offered as part of an upgrade.

- Build working relationships with local technicians, fitters, and service providers to strengthen the customer support ecosystem.

- Gather and share market intelligence - customer requirements, pricing feedback, and competitive activity - with the reporting manager.

- Coordinate with internal teams on order processing, delivery timelines, and after-sales support.

- Represent the organisation professionally at relevant industry and trade forums as needed.

Candidate Requirements :

- Bachelor's degree; a background in engineering, textile technology, or a related technical field is an advantage but not mandatory.

- 3-6 years of experience in industrial equipment, capital goods, or machinery sales; experience in textile/weaving machinery or allied sectors is preferred.

- Existing familiarity with the Tamil Nadu textile manufacturing belt (Coimbatore, Tirupur, Erode, Karur, Salem and surrounding clusters) is a strong plus.

- Working knowledge of weaving machinery (e.g., rapier, air-jet looms) is preferred, though structured product training will be provided.

- Comfortable with extensive daily travel within the assigned territory; own two-wheeler/four-wheeler with a valid driving licence preferred.

- Fluency in Tamil and English required; working knowledge of Hindi is an advantage.

- Basic comfort with CRM tools, WhatsApp Business, and reporting on a mobile device.

- Self-motivated, comfortable working independently in a field-first role with periodic remote supervision.

What We Offer :

- The opportunity to build and own a greenfield sales territory from an early stage.

- Autonomy in day-to-day work, with a clear path to a larger regional role as the territory scales.

- Structured onboarding and product training, with ongoing support from the reporting manager.

- Exposure to a fast-growing industrial equipment and services business serving the MSME manufacturing sector.