JustAnswer - Senior Product Manager

Job Description :

Role : Senior Product Manager

About The Role :

As a Senior Product Manager for Customer Acquisition, you will create products that delight our customers and enable business growth. You will be empowered from day one to help us discover tomorrows customers and influence product direction to serve them.

In this role, you will work with the initiative leader own the product roadmap of our portfolio of Pearl brands including creative marketing tools, landing page experience, checkout process for new brands and many more. This is a very cross-functional role and will require collaborations across multiple teams to accomplish the growth goals.

As a Senior Product Manager you will build products using the lean startup methodology, rigorous A/B testing in an agile setting. Being proactive, decisive and data-driven are must-have skills. You will lead the ideation, technical development, and launch of new tests, interfaces, and features for the customer journey across desktop and mobile web experiences.

What You'll Do :

- Discover paid/organic marketing team and customer pain points, design solutions to solve them and validate your hypothesis using scientific methods, A/B testing and other forms of experimentation.

- Partner with UX and Analytics and work with your engineering team to lead the agile/kanban sprint planning cycle.

- Be on top of day-to-day execution leading your teams and partners.

- Collaborate with Paid/Organic marketing teams to orchestrate product and marketing collaboration.

- Spearhead the recognition of challenges within paid/organic acquisition workflows, developing custom tools when required to elevate efficiency within different channels.

- Understand your business metrics and educate others on product growth opportunities.

- Develop and present your growth product strategies and ideas.

What Were Looking For :

- 6+ years of product management experience (Both B2C & B2B preferred)

- Experience working with Paid/Organic Marketing teams is preferred.

- Experience with A/B testing and multivariate testing.

- Experience identifying opportunities to improve processes and automation.

- Experience working with UX and Data Analytics to discover and solve customer problems.

- Experience leading cross-functional projects.

- Experience with building Tools.

Job Description :

- Excellent communication and interpersonal skills.

- Ability to analyze data, draw insights, and make data-driven decisions.

- Demonstrated success in leading cross-functional teams.

- Preferred qualifications : Bachelor's degree in Computer Science, MBA (not compulsory).

- Experience in building and scaling a product from the ground up.

- Knowledge of key technologies and ability to converse at a technical level.

- Knowledge of Agile, lean and scrum product development.

- Knowledge of product metrics and how they interact with and impact other initiatives/business metrics.

- Ability to do qualitative user research methodologies.

- Skill in formulating problem statements to create a product strategy based on domain expertise, market trends, competitive and market analysis.

- Skill in scoping and releasing minimal viable products (MVPs).

- Skill in managing early user research programs and requirements gathering.

Must Have Skills :

- Adaptability

- Data-Driven

- Customer Obsession

- Problem Solving

- Hands-On Execution

Good to Have Skills :

- Paid/Organic Customer Acquisition Knowledge

- AI Product Management

- Growth Hacking

- Excellent Writing Skills

- Technical understanding of Microsoft .NET, databases and AI/ML