Key Responsibilities: - Own the execution, optimization, and performance of Google Search and Display (PPC) campaigns. - Analyze campaign performance using SQL, Tableau, Google Analytics, and Looker Studio to generate actionable business insights. - Develop and implement optimization strategies to improve key performance metrics such as CTR, CPC, CPA, ROAS, Conversion Rate, and ROI. - Design, execute, and evaluate A/B testing and multivariate experiments, translating findings into scalable improvements. - Build advanced audience segmentation and clustering models to improve campaign targeting and marketing efficiency. - Utilize AI-powered tools (GPT-based platforms) for creative asset generation, keyword categorization, and predictive campaign optimization. - Collaborate with Marketing, Product, Analytics, and Business teams to align campaign strategies with business objectives. - Develop dashboards, reports, and performance measurement frameworks to track campaign effectiveness and growth metrics. - Present analytical findings and strategic recommendations to technical and non-technical stakeholders. - Stay updated on the latest trends in digital marketing, PPC advertising, AI, and marketing analytics. Required Skills & Experience: - 7+ years of experience managing and optimizing Google Search and Display (PPC) campaigns. - Strong understanding of Google Ads, Bidding Strategies, CTR, CPC, CPA, ROAS, and Conversion Optimization. - Hands-on expertise with SQL, Tableau, Google Analytics (GA4), and Looker Studio. - Experience with A/B Testing, experimental design, and statistical analysis. - Hands-on experience using AI tools (GPT-based platforms) for campaign optimization, content generation, and predictive analytics. - Strong analytical, quantitative, and problem-solving skills. - Excellent communication skills with the ability to translate complex data into actionable business insights. Preferred Skills: - Experience with Google Display Network (GDN), Performance Max, or Demand Gen campaigns. - Knowledge of Python or R for marketing analytics is a plus. - Experience with audience segmentation, predictive modeling, and customer analytics. - Google Ads and Google Analytics certifications are preferred. - Experience working with international digital marketing campaigns.

Remote

JustAnswer - Senior Analyst - Digital Marketing 

Job Description for JustAnswer - Senior Analyst - Digital Marketing  in JustAnswer Innovations India in  Remote for (7-10) years of experience. Apply Now!