JustAnswer - Senior Analyst - Digital Marketing

Key Responsibilities:

- Own the execution, optimization, and performance of Google Search and Display (PPC) campaigns.

- Analyze campaign performance using SQL, Tableau, Google Analytics, and Looker Studio to generate actionable business insights.

- Develop and implement optimization strategies to improve key performance metrics such as CTR, CPC, CPA, ROAS, Conversion Rate, and ROI.

- Design, execute, and evaluate A/B testing and multivariate experiments, translating findings into scalable improvements.

- Build advanced audience segmentation and clustering models to improve campaign targeting and marketing efficiency.

- Utilize AI-powered tools (GPT-based platforms) for creative asset generation, keyword categorization, and predictive campaign optimization.

- Collaborate with Marketing, Product, Analytics, and Business teams to align campaign strategies with business objectives.

- Develop dashboards, reports, and performance measurement frameworks to track campaign effectiveness and growth metrics.

- Present analytical findings and strategic recommendations to technical and non-technical stakeholders.

- Stay updated on the latest trends in digital marketing, PPC advertising, AI, and marketing analytics.

Required Skills & Experience:

- 7+ years of experience managing and optimizing Google Search and Display (PPC) campaigns.

- Strong understanding of Google Ads, Bidding Strategies, CTR, CPC, CPA, ROAS, and Conversion Optimization.

- Hands-on expertise with SQL, Tableau, Google Analytics (GA4), and Looker Studio.

- Experience with A/B Testing, experimental design, and statistical analysis.

- Hands-on experience using AI tools (GPT-based platforms) for campaign optimization, content generation, and predictive analytics.

- Strong analytical, quantitative, and problem-solving skills.

- Excellent communication skills with the ability to translate complex data into actionable business insights.

Preferred Skills:

- Experience with Google Display Network (GDN), Performance Max, or Demand Gen campaigns.

- Knowledge of Python or R for marketing analytics is a plus.

- Experience with audience segmentation, predictive modeling, and customer analytics.

- Google Ads and Google Analytics certifications are preferred.

- Experience working with international digital marketing campaigns.