Role Overview:

The E-commerce Manager will be responsible for driving the companys online sales and digital retail strategy.

This role involves managing day-to-day e-commerce operations, enhancing customer experience, optimizing product listings, and leading initiatives that improve sales performance across online platforms (own website, and marketplaces).

The E-commerce Manager will act as the bridge between technology, marketing, and operations to ensure seamless digital retail growth.

Key Responsibilities:

Strategy & Business Growth:

- Develop and execute the e-commerce business plan aligned with retail objectives.

- Identify growth opportunities through online channels, digital marketing, and partnerships.

- Drive customer acquisition, retention, and loyalty programs through online platforms.

Platform & Operations Management:

- Manage day-to-day operations of the companys e-commerce website and marketplace channels (Amazon, Myntra, Ajio, etc.

- Oversee product catalogue management, pricing strategy, promotions, and inventory coordination.

- Ensure seamless order processing, logistics, and timely delivery in coordination with supply chain teams.

Customer Experience & Engagement:

- Optimize website navigation, content, and user experience to increase conversions.

- Monitor customer feedback, reviews, and complaints to drive improvements.

- Work with customer service teams to ensure prompt resolution of online queries.

Marketing & Analytics:

- Collaborate with the marketing team to plan and execute digital campaigns, SEO/SEM, influencer marketing, and social commerce.

- Track and analyze sales performance, website traffic, conversion rates, and ROI of online campaigns.

- Use data-driven insights to refine e-commerce strategies and enhance customer journey.

Team & Stakeholder Management:

- Lead and mentor the e-commerce team, ensuring alignment with overall retail strategy.

- Coordinate with IT, logistics, merchandising, finance, and marketing teams for smooth operations.

- Build partnerships with marketplace account managers and technology vendors.

Key Skills & Competencies:

- Strong understanding of e-commerce platforms (Shopify, Magento, etc.) and marketplace operations.

- Knowledge of SEO, SEM, digital marketing, and analytics tools (Google Analytics, Meta Ads Manager).

- Excellent leadership, communication, and project management skills.

- Strong analytical mind-set with the ability to interpret data and drive actionable insights.

- Customer-first approach with focus on user experience and digital innovation.

Qualifications & Experience:

- Bachelors degree in Business, Marketing, E-commerce, or related field (MBA preferred).

- 58 years of experience in e-commerce, preferably within the retail sector.

- Proven track record of scaling online sales and managing marketplace relationships.

- Hands-on experience in managing e-commerce platforms, campaigns, and operations.

Key Performance Indicators (KPIs):

- Online sales revenue and growth rate.

- Conversion rate optimization (CRO).

- Customer acquisition cost (CAC) & Lifetime Value (LTV).

- Marketplace performance (sell-through rate, ratings, and reviews).

- Website traffic and digital engagement metrics.

- On-time order fulfilment and customer satisfaction scores.