Juptice - Growth Marketing Manager - Brand & Demand

- Own brand messaging, positioning, and value proposition across all touchpoints.

- Develop and maintain core marketing collateral: website content, pitch decks, one-pagers, case studies, and sales enablement assets.

- Ensure brand consistency across digital, events, and outbound campaigns.

- Demand Generation.

- Plan and execute multi-channel demand generation campaigns including:.

- Content marketing.

- Webinars and virtual events.

- Email marketing.

- LinkedIn and performance marketing.

- Retargeting and nurture campaigns.

- Drive high-quality MQL and SQL generation aligned with sales priorities.

- Digital & Performance Marketing.

- Oversee website performance, traffic growth, and conversion optimization.

- Manage paid media strategy, budgets, and ROI tracking.

- Work with agencies and internal teams on SEO, SEM, paid social, and analytics.

- Manage internal digital marketing team and external agencies.

- Own the marketing calendar, campaign planning, and budget allocation.

- Collaborate closely with Sales, CCO, and Leadership for GTM alignment.

Key Performance Indicators (KPIs):

- Lead Metrics.

- MQLs and SQLs generated.

- MQL - SQL conversion rate.

- Revenue Impact.

- Marketing-sourced and marketing-influenced pipeline .

- Cost per Lead (CPL) and Customer Acquisition Cost (CAC).

- Digital Performance.

- Website traffic growth.