Job Description: - The Digital Marketing Head will be responsible for setting up, leading & running the Digital Marketing function for Jubilant Motorworks. - The DMH will be a change agent to drive excellence in execution in digital marketing as well as innovation to transform the way Jubilant Motorworks connect with their target consumers. - The candidate should have stature that will help bring attention, and focus to digital marketing. Candidate should be perceived as a thought leader in the digital space by the company team. - The DMH will develop a holistic Digital Marketing strategy for the brands, and digital marketing programs, that are aligned with the brand strategies and based on consumer insights. - Ensure that leads required for the business and other KPIS are met at the most effective ROI - DMH will be the interface for Jubilant Motorworks with the OEM brands and ensure compliance with all OEM requirements Key Responsibilities : - Develop a prioritized calendar of plans supporting the annual brand plans of brands, with digital campaigns that are aligned with the overall brand campaigns. - Create a deep understanding of Automotive digital space and consumer insights for auto retail business - Develop a digital marketing strategy & program for company Jubilant Motorworks brands - Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, project oversight, and KPI tracking. - Develop, agree and track key KPIs for digital strategy and individual programs. - Provide strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluate the effectiveness of those programs and digital marketing overall, identify new trends and new analytical tools in the digital space, and deliver timely campaign results and summary reports. - Review technologies and explore new developments in the digital landscape to find ways in which Jubilant Motorworks can be ahead of the industry in the digital space - Work with external creative and technology agencies to develop and execute campaigns that test the limits of digital media while meeting the marketing objectives. - Experience of digital content management, Search engine marketing and optimization, influencer marketing, digital media planning - Proficiency using tools to track and report on response rates, traffic and pick up - A good working knowledge of web analytics - Keen understanding of brand positioning, brand strategies and demonstrated ability to carry this understanding into the digital space - Awareness of latest trends and examples of industry best practices in the digital space. - Ability to present information and communicate effectively with a variety of teams and individuals, across functions.

Bangalore

Jubilant Motorworks - Head - Digital Marketing  

Job Description for Jubilant Motorworks - Head - Digital Marketing   in Jubilant Motorworks in  Bangalore for (8-12) years of experience. Apply Now!