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QA Executive

Channel Manager - Marketing (CRM) Jubilant FoodWorks is amidst transformation & expansion which will fuel the next level of growth and this creates both challenges and opportunities. While JFL is the largest QSR in the sub-continent, it is set to double in scale & size with Multi Business, Multi Product, Multi Country Operations. - Build CRM strategy across customer cohorts - Build a structured CRM program with focus on customer LTV - Use scientific segmentation approach and drive key KPI's like frequency, winbacks, churn etc. - Drive efficiency in marketing spends by optimising/targeting discounts and improving ROI - Participate in key decision making forums & communicate key insights in an effective and influential manner - Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement Business Support & Funnel Management - Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion andreduce drop-offs experiments) to enable data driven decisions and demonstrate measurable value. - Collaborate with insights team to generate and execute actionable business recommendations (setup A-B experiments) to enable data driven decisions and demonstrate measurable value. - Expedite root cause analyses/insight generation against a given recurring use case Loyalty Program - Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives - Impact on Innovations & Changes - Implementation and continuous improvement of CRM processes and systems - Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success Stakeholder Management - Internal & External - Conduct regular planning and reviews key performance metrics and aid in benefitting from change - Drive precision CRM to support regional, city level, store level business challenges - Work and setup a vendor ecosystem of creative/copy agencies for execution of Customer Lifecycle communication - Coordination with the service provider agencies for new feature development or maintenance/execution of campaigns Qualification, Experience and Skills : - Post Graduate in Marketing (or related field) from Tier 1 or 2 college - 4 to 6 years of experience in CRM/Digital function, App based exp is mandatory. - Excellent understanding of CRM marketing concepts (retention, churn prevention, reactivation & win-back) and best practices in the industry - Hands-on experience in using new age CRM tools (Moengage, Clevertap etc) and Google Analytics - Exposure and understanding of service providers across CRM channels - Hunger to own the product and take it to next level - Understanding of Loyalty programs and build to scale What do we expect from you? - Creative and structured thinking to solve real-world problems - Strong consumer behaviour understanding & insights - Fail fast, learn faster approach - Comfortable in a high-energy, fast-paced environment - Proficient verbal and written communication skills - Detail-oriented with the ability to self-direct work in an unstructured environment - Excellent partnership and collaboration skills with the ability to work cross-functionally - Good organisational skills including prioritising, scheduling, time management, and meeting deadlines

Noida

Jubilant Foodworks - Channel Manager - CRM Marketing 

Job Description for Jubilant Foodworks - Channel Manager - CRM Marketing  in Jubilant Foodworks in  Noida for (4-6) years of experience. Apply Now!

Jubilant Foodworks - Channel Manager - CRM Marketing  | iimjobs.com