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Senior Product Manager - Product Marketing About JSW One & JSW Group: JSW Group is a $23 billion conglomerate with a presence across various sectors: Steel, Energy, Minerals, Port and infrastructure, Cement, Ventures, and Paints across India, the US, South America, and Africa. JSW Group is spearheading a new mission called JSW One to build the most preferred one-stop, omni-channel & integrated tech-led offering for MSMEs in the manufacturing & construction industry through a multi-brand, multi-category marketplace. JSW One also operates a B2C business called JSW One Homes for individual home builders (IHBs). To fulfill the above mission, we're looking for entrepreneurial and experienced product managers to join our team in Mumbai and play a key role in building the product and the technology. Working directly with both customer and internal technology and business leaders alike, this role presents an opportunity to have a tangible impact on the future of the home construction industry. What you'll do: - Drive Strategic Marketing Vision: Define and execute the strategic vision and metrics for the product marketing function, ensuring alignment with business goals and objectives within the B2B manufacturing industry - Customer Insights & Market Analysis: Utilize advanced analytical skills to understand market trends, customer behaviour, and competitive landscape, translating these insights into actionable marketing strategies - Drive Product Adoption: Develop and implement strategies to drive product adoption, ensuring end-customers and internal stakeholder teams are fully aware of product features and benefits, leading to increased usage and customer satisfaction - Collaborate Across Teams: Work closely with cross-functional teams, including product development, sales, and customer support, to develop and execute go-to-market strategies that effectively communicate product value propositions - Customer-Centric Approach: Prioritize customer needs and preferences throughout the marketing lifecycle, ensuring all marketing efforts are aligned with delivering exceptional customer experiences - Tailor Marketing Campaigns: Leverage a deep understanding of the B2B commerce landscape to design and implement targeted marketing campaigns that resonate with specific audiences and drive conversions - Experimentation & Testing: Implement rigorous testing and experimentation methodologies to validate marketing hypotheses, refine strategies, and achieve continuous improvements in campaign performance - Data-Driven Decision Making: Foster a culture of data-driven decision-making within the team, using metrics to evaluate the effectiveness of marketing activities and guide future initiatives - Monitor Industry Trends: Continuously monitor industry trends and competitor strategies to identify opportunities for innovation and differentiation in product marketing approaches - Stakeholder Engagement: Establish and nurture relationships with key stakeholders, gathering feedback and input to inform product marketing decisions and strategies. - Integrated Marketing Solutions: Collaborate with product managers across different areas to ensure cohesive and seamless integration of marketing solutions into the broader product ecosystem. Who you are: - Experience: Minimum of 4 years of proven experience in product marketing and have managed a team before - Product Lifecycle Knowledge: Strong understanding of the product lifecycle from ideation to launch, post-launch optimization, and adoption - Strategic Vision & Execution: Demonstrated ability to drive product marketing vision, strategy, and execution - Market Research Proficiency: Proficiency in conducting market research, competitor analysis, and customer feedback analysis - Ownership & Delivery: Demonstrate infinite ownership to drive delivery across multi-functional teams - Cross-Functional Collaboration: Track record of successfully collaborating with cross-functional teams, including product development, engineering, design, and sales - Data Analysis: Experience in defining and analysing product marketing metrics to make data-driven decisions - Communication Skills: Excellent communication skills with the ability to articulate ideas and strategies clearly - Problem Solving: Proven ability to identify problems, propose solutions, and drive results - Agile Methodologies: Familiarity with agile methodologies and the ability to adapt to a fast-paced, dynamic work environment - Entrepreneurial Mindset: Entrepreneurial mindset with a focus on innovation and continuous improvement - Educational Background: Bachelor's degree in a relevant field; MBA & additional certifications in product marketing are a plus

Mumbai

JSW One - Senior Manager - Product Marketing 

Job Description for JSW One - Senior Manager - Product Marketing  in JSW Steel Ltd in  Mumbai for (4-8) years of experience. Apply Now!

JSW One - Senior Manager - Product Marketing  | iimjobs.com