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Location: Mumbai. Candidates should be open to travel for business. Who you are: - A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM - A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C - Help scale and deliver on business metrics. - Define brand goals, success KPIs and build an org wide visibility on brand metrics - Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets. A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders - Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems. Ideal candidate will have : - Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect. - Hands on experience in brand creation and development, with experience in brand building and GTM. - Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets. - Be comfortable with both creative and business dimensions of marketing - Comfortable to strategize and execute large scale brand and marketing communication campaigns - Think about brand beyond communication and develop a holistic brand experience across consumer touch points - Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships - Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins - Solid understanding of promotion and media planning - both grassroots and across major mediums (OOH, radio, print, new digital) - Expertise in creative and production process for traditional and digital (incl. video audio)materials - Handled Content, media, PR and brand campaign management calendar - Has built marketing experiences across display, social, mobile, online and mass media demands.

Mumbai

JSW One -  Senior Brand Manager 

Job Description for JSW One -  Senior Brand Manager  in JSW Steel Ltd in  Mumbai for (10-16) years of experience. Apply Now!

JSW One -  Senior Brand Manager  | iimjobs.com