About the role:

You will own the social media voice of JSW One. This is not a consumer lifestyle social role. Our audiences are business owners, plant managers, dealers and site contractors who follow us for prices, product knowledge, scheme updates and proof that we deliver. The job is to make B2B industrial content people actually want to watch and share, in English, Hindi and the regional languages of our key markets.

You will run LinkedIn, Instagram, Facebook and YouTube for the portfolio, grow our WhatsApp communities, and work with paid media to turn social reach into registrations, app installs and sales opportunities.

Key responsibilities:

Strategy and planning:

- Own the social media strategy and annual calendar for all seven brands, with a distinct voice and content mix per brand and per platform

- Build audience personas for MSMEs, dealers, contractors and suppliers and map which content formats and platforms reach each of them

- Set channel level goals for followers, engagement, reach, video views and leads

Content and creative:

- Run the weekly content pipeline from idea to post with the in-house designer, video editor and content writer, and with the social agency

- Write and edit copy for posts, reels, carousels, stories and LinkedIn long form in English and Hindi; brief regional language adaptations

- Produce short form video at scale: plant visits, product explainers, dealer and customer stories, scheme launches, leadership content and event coverage

Community and channels:

- Grow and moderate our WhatsApp communities for dealers, influencers and TMT customers, and set the posting cadence and content rules for each

- Manage comments, DMs and reviews across platforms within agreed turnaround times, escalating complaints to sales or customer support

- Set and enforce handle guidelines for franchise and dealer social accounts that use our brands

- Work with the performance marketing team to boost and amplify posts, run always on social campaigns and track registrations, app installs and leads from social

Listening, measurement and governance:

- Run social listening on our brands, competitors and category conversations, share monthly insight

- Own the social dashboard and the monthly performance review and benchmark our share of voice

- Manage social agency & tool stack (scheduling, listening, analytics) including scope and budgets

Qualifications:

Must have:

- 4 - 5 years in social media marketing, with at least 2 years owning brand handles end to end (strategy, content, community, reporting), on the brand side or in a social or digital agency

- Hands on experience running LinkedIn, Instagram, YouTube and Facebook for a brand

- Strong writing in English and Hindi; able to write a post and a LinkedIn article without an agency

- Proven short form video output: can script, brief and direct shorts, and has shipped at volume

- Comfortable with Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio and at least one scheduling and listening tool (Sprinklr, Hootsuite, Sprout, Brandwatch or similar)

- Fluent in social analytics; can read a dashboard, explain what moved and what to do next

- Has managed an agency or a small team and multiple stakeholders at once

- Graduate in any discipline; MBA or a marketing or communications degree is a plus

Good to have:

- B2B, industrial, manufacturing, building materials, fintech or marketplace experience, or any category where the audience is a business owner rather than a shopper

- Experience running WhatsApp communities or channels at scale

- Working knowledge of Marathi, Gujarati, Tamil or Telugu

- Exposure to paid social and performance marketing metrics (CPL, CPI, ROAS)

- Familiarity with AI tools for content ideation, copy and video production

Notes for Talent Acquisition:

Where to source:

- Brand side social leads at B2B or industrial companies (Tata Steel, Ultratech, Asian Paints, Pidilite, Havells, Polycab, Astral, Finolex) and at marketplaces and fintechs (IndiaMART, Udaan, OfBusiness, Infra.Market, Moglix, Razorpay, Zetwerk)

- Social and content agencies (Schbang, Dentsu Creative, Sociowash, Kinnect, White Rivers Media, Gozoop, Mindshare, Wavemaker) at Account Manager or Senior Account Manager level who want to move in house

- LinkedIn and Instagram creators with a strong personal following who have also run brand handles

Process:

- TA screen on portfolio and experience (30 minutes)

- Assignment: a one month content plan and three post concepts for one of our brands (72 hours)

- Interview with Head of Brand (45 minutes)

- Interview with Head of Commerce Business or the relevant BU head (30 minutes)