JSW One - Deputy General Manager/General Manager - Retail Sales - Steel

Job Title: DGM/GM Retail Sales (Steel)

Company: JSW One Platform

Role Overview: The General Manager - Retail Sales will own and drive PAN India retail sales for the steel category through retailer and dealer channels. This is a leadership role responsible for building scalable retail distribution, accelerating market penetration, and delivering sustained topline and bottom line growth across regions.

- The role demands a leader with deep experience in structured retail sales, channel management, and distributor-led growth.

Key Responsibilities:

Retail & Distribution Leadership:

- Deliver annual and quarterly revenue, volume, and profitability targets

- Build and scale retailer networks across Tier 14 markets

- Drive market expansion, outlet productivity, and regional performance consistency

- Identify white spaces, high-growth micro-markets, and channel opportunities

- Ensure strong secondary sales and healthy inventory rotation across the network

- Strengthen distributor capability, retailer engagement, and loyalty programs

- Track key retail KPIs: outlet coverage, throughput, secondary sales, market activation

Team & Cross-functional Management:

- Lead large sales teams. Set clear targets, governance mechanisms, and performance review cadences

- Build a strong sales culture focused on accountability, execution, and speed

- Collaborate with marketing, supply chain, and pricing teams for seamless execution