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JSW One MSME: Content Marketing Manager The world-renowned JSW Group is a leading name in core industries such as steel, cement, energy, minerals, ports & infrastructure and many more. Leveraging our extensive distribution network and supply chain management experience, we bring to India the JSW One experience. JSW One is an integrated platform that seeks to provide end-to-end services for the construction and manufacturing needs of a varied clientele. Our connected engagement and e-commerce platform works to improve transparency and ease of business by forming direct connections between different customer bases and suppliers of resources such as steel, cement and paint. Our Key Client Groups Include: - MSMEs: Those in the manufacturing business that require steel for industrial use. - Independent Home Builders (IHB's): Those who build residential properties on their own land (may not be an enterprise). - Independent Customers: Builders, who develop properties for personal end use. - Influencers: This group consists of masons, contractors, architects, fabricators, interior designers and such. At JSW One, we believe in creating an atmosphere of camaraderie and candor that facilitates efficient collaboration and a friendly, yet growth oriented work- environment. JSW One MSME is a B2B e-commerce platform for steel consumers, connecting micro, small and medium enterprises with steel distributors. At JSW One MSME, one can purchase steel at competitive prices, with doorstep delivery at the click of a button. We aspire to bring transparency & competitive pricing, trust, quality product, timely delivery, and after-sales support in steel purchases. The platform shall also facilitate financing solutions and credit offers by banks and distributors for MSME's steel purchases on the platform. Location: Mumbai. Candidates should be open to travel for business. Who you are: - Demonstrated knowledge of marketing principles and the sales funnel/process. - Extremely curious, analytical and has maniacal attention to detail - Adept at developing in-depth, well-researched content that compels the reader to take action. - Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors, and creative/design professionals. - Good planning, interpersonal, and communication (verbal and written) skills. - Ability to multi-task with multiple deadlines and/or milestone requirements. - Strong attention to detail and commitment to quality, including proofreading, copy editing, and maintaining design consistency. Core Responsibilities- - Understand our customers in an extremely detailed manner. Their pain points, their use cases, the way they prefer to evaluate and buy, their likes, interests, and preferences. Write compelling content based on this understanding. - Work cross-functionally with teams and key stakeholders to understand our customers' pain points and generate content ideas and create detailed outlines. - Produce compelling marketing content, sales tools to engage and nurture prospects across the funnel. - Worked on data-driven/research-oriented/in-depth content that can nurture and move users down the conversion funnel. - Rapidly experiment with different content formats, messaging, and themes to optimize for the highest results. - Repurpose long-form content to smaller bite-sized content pieces consumable across a host of digital channels. Must haves - Bachelor's degree in English, Journalism, Marketing, or related communications field. An MBA in marketing is a plus. - 5-7 years of experience in content marketing or sales enablement or product marketing.

Mumbai

JSW One - Content Marketing Manager 

Job Description for JSW One - Content Marketing Manager  in JSW Steel Ltd in  Mumbai for (5-7) years of experience. Apply Now!

JSW One - Content Marketing Manager  | iimjobs.com