WE'RE HIRING - GENERAL MANAGER - SALES & MARKETING

Brand: TELEPHONE

Company: Parbhudas Kishordas Tobacco Products Pvt. Ltd.

Location: Ahmedabad, Gujarat

We are looking for an experienced and commercially driven General Manager - Sales & Marketing to lead the growth and expansion of our Telephone range of Supari, Mukhwas & Mouth Freshener products.

This is a senior leadership role for someone who understands the Indian FMCG market, can build strong distribution networks, lead large sales teams, and take a brand from market entry to scale.

KEY RESPONSIBILITIES:

- Develop and execute the Pan-India sales & distribution strategy for the Telephone product portfolio

- Build and expand Super Stockist, Distributor, Wholesaler & Retailer networks across key markets

- Drive primary, secondary and tertiary sales with strong market execution

- Establish state-wise, territory-wise and channel-wise sales targets and KPIs

- Recruit, develop and lead Regional Managers, Area Sales Managers and field sales teams

- Identify high-potential markets and create structured market-entry and expansion plans

- Lead product launches, trade schemes, retailer activation and consumer promotions

- Work closely with management on pricing, margins, product mix and go-to-market strategy

- Build strong MIS, forecasting and performance-review systems for the sales organisation

- Monitor competition, consumer trends, distributor performance and market intelligence

- Coordinate with Production, Supply Chain, Finance and Marketing to ensure product availability and profitable growth

- Take ownership of revenue growth, distribution reach, market share and sales profitability

WHO WE'RE LOOKING FOR:

We are looking for a hands-on business builder, not just an administrator. The ideal candidate should have:

- 5 - 20+ years of experience in FMCG / Supari / Mouth Freshener / Confectionery / Food Products / Consumer Products

- Strong experience in General Trade and distributor-led sales

- Proven track record of building or scaling brands across multiple states

- Deep understanding of distributor economics, retailer margins, trade schemes and market execution

- Strong leadership and team-building capabilities

- Excellent commercial, analytical and negotiation skills

- Experience managing large sales targets and multi-state operations

- Existing industry relationships and market knowledge will be a strong advantage

THE OPPORTUNITY:

Telephone is entering an exciting phase of expansion with a growing portfolio across Supari, Digestive Mukhwas, Mouth Fresheners and allied consumer products. We are looking for a leader who can build the organisation, build the distribution network and build the brand at scale.

Position: General Manager - Sales & Marketing

Location: Ahmedabad, Gujarat

Industry: FMCG / Food & Mouth Freshener Products

Compensation: Competitive and commensurate with experience

Interested candidates can apply with their updated resume. Candidates with relevant experience in Supari, Mouth Freshener, Confectionery, FMCG or high-frequency low-unit-price consumer products will be preferred.