Join Ventures - Assistant Manager - Customer Lifecycle Management

Description:

Job Title: Assistant Manager CLM

Brand: IGP

Experience: 2-4 Years

Location: Mumbai

Department: Growth / CRM / Marketing

Role Overview

IGP is looking for an Assistant Manager CLM to drive customer engagement and retention through well-planned lifecycle and campaign management across multiple digital channels.

The role will focus on executing, optimizing, and analyzing campaigns to enhance customer experience and deliver measurable business impact.

Key Responsibilities

- Plan and execute multi-channel campaigns across Email, WhatsApp, SMS, and Push Notifications

- Own and execute the monthly campaign calendar aligned with business goals and seasonal priorities

- Develop and deploy targeted communication strategies for different user segments across the customer lifecycle

- Ensure timely campaign execution with high standards of content accuracy, personalization, and design quality

- Track, analyze, and report campaign performance, including open rates, CTRs, conversions, and revenue contribution

- Monitor channel delivery, health, and key metrics to ensure optimal performance and minimal drop-offs

- Optimize campaigns continuously to achieve ROI and engagement benchmarks

- Collaborate closely with design, product, tech, analytics, and category teams for seamless campaign execution

What We Are Looking For

- 2-4 years of hands-on experience in lifecycle marketing, campaign execution, journeys, and analytics

- Strong experience managing Email, WhatsApp, SMS, and Push Notification campaigns

- Proficiency with marketing automation tools such as WebEngage, CleverTap, Smartech, Adobe Campaign, or Oracle Responsys

- Strong English language skills with a good eye for design, layout, and copy proofreading

- Solid understanding of channel-specific metrics (deliverability, CTR, conversion, unsubscribe rates, etc.)

- Ability to communicate effectively in a cross-functional team environment

- Basic understanding of Google Analytics and campaign performance tracking

- Strong attention to detail, ownership mindset, and execution excellence

Why Join IGP

- Be part of a fast-growing, customer-first brand

- Opportunity to work on high-impact lifecycle journeys across millions of users

- Exposure to cutting-edge martech tools and data-driven marketing practices

- Collaborative and growth-oriented work culture