Posted by
Posted in
Sales & Marketing
Job Code
1692592

Job Description:
Key Responsibilities:
Strategy & Product Lifecycle Management:
- Own end-to-end product lifecycle management from ideation to launch, growth, and optimization
- Define product vision, positioning, and value proposition aligned with business objectives
- Develop and execute annual brand and portfolio strategies to drive revenue and market share
Market & Customer Insights:
- Conduct deep customer, market, and competitive analysis to identify unmet needs and growth opportunities
- Translate insights into actionable product, pricing, and messaging strategies
- Monitor market trends, customer feedback, and performance metrics to refine strategies
Go-To-Market & Launch Excellence:
- Lead go-to-market planning including segmentation, targeting, pricing, promotion, and channel strategy
- Plan and execute successful product launches in collaboration with sales and cross-functional teams
- Develop launch tools, sales enablement materials, and training programs
Commercial & Performance Management:
- Own forecasting, demand planning inputs, and P&L support for assigned portfolio
- Track KPIs such as sales performance, market share, adoption, and ROI of marketing initiatives
- Optimize marketing investments based on performance data and insights
Cross-Functional Leadership:
- Act as the voice of the customer within the organization
- Collaborate with R&D and other stakeholders to guide product enhancements and pipeline development
- Influence without authority and lead cross-functional teams to deliver results
People & Stakeholder Management (if applicable):
- Mentor junior product or marketing team members
- Effectively manage agency and vendor partners
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred
- 7-10+ years of experience in product management or marketing roles
- Proven experience in product lifecycle management and go-to-market execution
- Strong analytical, strategic thinking, and storytelling skills
- Experience working in cross-functional, matrixed environments
- Excellent communication and stakeholder management skills
Key Competencies:
- Strategic thinking & execution
- Customer-centric mindset
- Data-driven decision making
- Strong influence and leadership skills
- Commercial acumen
- Change and ambiguity management
Rinkal Shah
Talent Acquisition Partner- MedTech, India
Johnson and Johnson Pvt. Ltd.
Visit us at www.careers.jnj.com
Working with Johnson & Johnson can change everything. Including YOU.
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Posted by
Posted in
Sales & Marketing
Job Code
1692592