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National Marketing Head - Vision Care India Band Level: 30 Reporting to: Business Unit Leader- Vision Care India Purpose: - The National Marketing Head for Vision Care India will lead the marketing strategy for the India market, driving innovation and excellence to enhance Johnson & Johnsons presence, competitiveness and category leadership in Vision Care. Key Responsibilities: - Develop and implement marketing strategies that align with the overall Vision Care strategy, with a focus on market share growth and brand leadership. - Lead marketing campaigns that drive the growth trajectory of the contact lens category by driving contact lens penetration, consumption and eye health awareness in India. - Leverage deep market insights to formulate innovative go-to-market strategies and business models. - Demonstrate a consumer first mindset and own demand generation for the brand - Collaborate with cross-functional teams to align marketing efforts with broader company objectives, ensuring cohesive brand messaging. - Build and nurture a high-performing marketing team, capable of driving impactful marketing initiatives. - Ensure all marketing activities are in compliance with regulatory and ethical standards. - Collaborate with regional and functional leaders to ensure marketing strategies are aligned with broader company objectives. Working Relationships: - Internal: Business Unit Leader, Sales, Professional Affairs, and other cross-functional teams; STAR Cluster and regional marketing teams - External: Industry key stakeholders, marketing agencies, and strategic business partners, Eye Care Professionals Key Accountabilities: Strategic Leadership: - Lead the development and execution of Vision Care marketing strategies in India. - Drive the delivery of powerful marketing campaigns to accelerate the contact lens category and eye health trajectory. - Shape and implement strategies to grow category leadership and market share. - Demonstrate customer centric and digital first mindset - Drive innovation in go-to-market strategies and business models. Financial Performance: - Drive competitiveness for the India Vision Care business unit. - Ensure appropriate resource allocation and budget utilization of marketing resources. - Ensure sustainable growth and strengthen business fundamentals. - Lead teams towards the execution of category and connected commerce go-to-market approaches to drive market-leading growth and deliver against business goals. Compliance and Ethical Business Practices: - Advocate for and instill a strong culture of compliance throughout the organization. - Ensure marketing activities are healthcare compliant and based on the Credo. Team Leadership and Talent Development: - Build, lead, and develop high-performing cross-functional teams. - Provide coaching to grow organizational capability, bench strength, and leadership pipeline. - Utilize market insights, customer objectives, and consumer trends to optimize business opportunities. - Ensure right resourcing and investments to support building in-market capabilities. Customer and Stakeholder Relationship Management: - Lead and participate in top-to-top management business reviews with major customers, providing a consolidated view of global, regional, and country implications and opportunities. - Engage with major customers and support market teams in implementing aligned business goals. - Facilitate Johnson & Johnson becoming the preferred partner of choice in the Vision Care sector for optometrists and for key accounts and priority customers. Requirements: - Bachelors degree or above. - Minimum of 10 years of experience in marketing within the healthcare or consumer goods sector, with proven success in brand management and marketing strategy. - Proven track record of driving category growth and building strong consumer campaigns within the healthcare or consumer goods sectors. - Exceptional skills in strategic thinking, marketing innovation, and communication. - Strong leadership and stakeholder management abilities. - A Strategic thinker with a strong commercial acumen and analytical mind who can drive insights-based marketing disruption - A consumer centric, digital -first mindset - Results and Performance Driven - Preferred (as an Added Advantage) Eye care, retail and health care industry knowledge. Primary Skill: - Strategic thinking, marketing innovation, Stake holder Management

Mumbai

Johnson & Johnson - National Marketing Head - Vision Care Segment 

Job Description for Johnson & Johnson - National Marketing Head - Vision Care Segment  in JOHNSON JOHNSON PRIVATE LIMITED in  Mumbai for (10-20) years of experience. Apply Now!

Johnson & Johnson - National Marketing Head - Vision Care Segment  | iimjobs.com