
Greetings from Johnson & Johnson!
We have a Marketing Manager role based in Mumbai for our Wound Closure portfolio.
Key Responsibilities:
Strategy & Product Lifecycle Management:
- Own end-to-end product lifecycle management from ideation to launch, growth, and optimization.
- Define product vision, positioning, and value proposition aligned with business objectives.
- Develop and execute annual brand and portfolio strategies to drive revenue and market share.
Market & Customer Insights:
- Conduct deep customer, market, and competitive analysis to identify unmet needs and growth opportunities.
- Translate insights into actionable product, pricing, and messaging strategies.
- Monitor market trends, customer feedback, and performance metrics to refine strategies.
Go-To-Market & Launch Excellence:
- Lead go-to-market planning including segmentation, targeting, pricing, promotion, and channel strategy.
- Plan and execute successful product launches in collaboration with sales and cross-functional teams.
- Develop launch tools, sales enablement materials, and training programs.
Commercial & Performance Management:
- Own forecasting, demand planning inputs, and P&L support for assigned portfolio.
- Track KPIs such as sales performance, market share, adoption, and ROI of marketing initiatives.
- Optimize marketing investments based on performance data and insights.
Cross-Functional Leadership:
- Act as the voice of the customer within the organization.
- Collaborate with R&D and other stakeholders to guide product enhancements and pipeline development.
- Influence without authority and lead cross-functional teams to deliver results.
People & Stakeholder Management:
- Mentor junior product or marketing team members.
- Effectively manage agency and vendor partners.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
- 7 - 10+ years of experience in product management or marketing roles.
- Proven experience in product lifecycle management and go-to-market execution.
- Strong analytical, strategic thinking, and storytelling skills.
- Experience working in cross-functional, matrixed environments.
- Excellent communication and stakeholder management skills.
Key Competencies:
- Strategic thinking & execution.
- Customer-centric mindset.
- Data-driven decision making.
- Strong influence and leadership skills.
- Commercial acumen.
- Change and ambiguity management.
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