JOBIN & JISMI - Marketing Officer

Description:

About the job

Location: Chalakudy

We are seeking a dynamic and results-driven Marketing Officer with 35 years of experience to join our team. The ideal candidate will be responsible for planning, executing, and monitoring marketing campaigns across multiple channels, with a strong focus on digital marketing, field marketing, and social marketing.

Key Responsibilities:

- Develop and implement marketing strategies to increase brand awareness and drive customer engagement.

- Manage digital marketing campaigns including SEO, SEM, email marketing, and paid ads.

- Execute field marketing activities such as events, roadshows, and on-ground activations.

- Create and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.).

- Collaborate with cross-functional teams (sales, product, design) to align marketing efforts.

- Monitor and analyze campaign performance, providing insights and recommendations for improvement.

- Maintain relationships with external vendors, agencies, and partners to support marketing initiatives.

- Prepare reports and presentations to track KPIs and ROI.

- Plan, allocate, and manage marketing budgets effectively to ensure optimal use of resources.

Qualifications & Skills:

- MBA with a specialization in Marketing is Mandatory.

- 35 years of proven experience in marketing roles.

- Strong knowledge of digital marketing tools (Google Ads, Analytics, SEO/SEM).

- Hands-on experience in field marketing and event management.

- Expertise in social media marketing and content creation.

- Excellent communication, presentation, and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong analytical and problem-solving skills.

Preferred Attributes:

- Creative thinker with a passion for marketing trends.

- Ability to multitask and manage multiple campaigns simultaneously.

- Experience in B2B and B2C marketing environments.