Posted By
Posted in
Sales & Marketing
Job Code
1640224

Key Responsibilities:
Sales Planning & Business Growth:
- Develop and implement region-specific sales strategies to achieve volume, value, and market share targets in the edible oil category.
- Deliver strong primary and secondary sales across General Trade, Modern Trade, and Wholesale channels.
- Identify and scale new business opportunities in Tier 1, 2, and rural markets within the West zone.
Distribution & Channel Management
- Appoint and manage a network of efficient and ROI-positive distributors.
- Strengthen retail presence through route optimization and retail mapping.
- Ensure regular servicing of outlets and adequate stock availability at distributor and retail levels.
- Execute trade schemes effectively and monitor distributor claim settlements.
Team Leadership & Development
- Manage, mentor, and monitor the regional sales team including Area Sales Managers, Territory Sales Officers, and Field Executives.
- Set clear performance metrics and ensure timely reviews and capability building.
- Drive discipline in field execution, beat planning, and market coverage.
Market Intelligence & Competitor Tracking
- Gather market insights on pricing, consumer behaviour, and competitor activities.
- Provide feedback to marketing and product teams for campaign and product alignment.
- Recommend pricing strategies based on regional dynamics.
Reporting & MIS:
- Prepare accurate and timely sales forecasts, monthly reports, and performance dashboards.
- Monitor KPIs including outlet productivity, sales targets, coverage, and distribution health.
- Ensure adherence to company systems, processes, and compliance norms.
Candidate Profile:
- Education: Graduate in any discipline; MBA in Sales/Marketing preferred
Experience:
- Minimum 3 years in a regional leadership role managing edible oil sales
- Strong knowledge of the West market: Maharashtra, Gujarat, MP, Rajasthan, Goa
Skillset:
- Excellent negotiation, communication, and leadership abilities
- Strong distributor handling and market development skills
- Proficient in MS Excel, Sales MIS, and CRM tools
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Posted By
Posted in
Sales & Marketing
Job Code
1640224