Jiva Ayurveda - Assistant Manager - Performance Marketing

About the job:

Responsibilities:

- Develop, execute, and optimize performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, display advertising, and other paid media platforms.

- Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.

- Create compelling ad copy, visuals, and landing pages to maximize engagement, click-through rates, and conversions.

- Monitor campaign performance metrics, including click-through rate (CTR), conversion rate, return on ad spend (ROAS), and other key performance indicators (KPIs).

- Utilize A/B testing and experimentation methodologies to optimize campaign elements, including ad creative, targeting, and bidding strategies.

- Analyze campaign data and provide actionable insights and recommendations for improving campaign performance and achieving business goals.

- Stay updated on industry trends and best practices in performance marketing to continually refine strategies and tactics.

- Collaborate cross-functionally with other marketing teams, including creative, content, and analytics, to align performance marketing efforts with overall marketing objectives.

- Knowledge of (GA4) , Google Tag Manager (GTM) and Google Ads Editor to capture user interactions, conversions, and other key metrics.

Requirement:

- Master's/Bachelor's degree in Marketing, Advertising, Business, or related field.

- 3 to 5 years of experience in performance marketing, with a focus on managing digital advertising campaigns and driving measurable results.

- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and display advertising networks.

- Strong analytical skills with the ability to interpret data, identify trends, and derive actionable insights to optimize campaign performance.

- Experience with A/B testing methodologies and optimization techniques.

- Excellent communication and collaboration skills with the ability to work effectively in a team environment.

- Google Ads and Facebook Blueprint certifications are a plus.

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