Lead D2C Sales/ DGM Sales- Jiraaf/ Fixed Income/OBPP

Description:

About the job:

Jiraaf is India's largest fixed income platform. At Jiraaf, our mission is to revolutionize wealth creation by democratizing access to fixed income products which includes listed bonds, FD, SDIs/PTCs etc., through our easy-to-use online bond platform. We empower individual investors to earn risk-adjusted returns by participating in high-quality listed investment opportunities which were earlier available to only ultra HNIs/Family offices

We are a SEBI registered platform thereby ensuring transparency, trust, and compliance. Join us on our journey to redefine wealth creation and financial prosperity for all.

Website Link: https://www.jiraaf.com/

Role Overview:

This role will be responsible for driving business growth in fixed-income products by building and managing relationships with HNI, corporate, and institutional clients. In addition to individual contribution, the role will lead a team, drive productivity, and scale revenue through structured sales practices.

The incumbent will actively promote fixed-income investment solutions, including listed bonds, fixed deposits (FDs), and digital bond platform offerings (including OBPP), while ensuring strong alignment with market trends and client needs. A deep understanding of platforms like Jiraaf and similar fixed-income marketplaces is expected to deliver curated investment solutions.

Key responsibilities:

Business & Revenue Growth:

- Drive overall sales numbers and revenue growth for fixed-income products (listed bonds, FDs, OBPP offerings).

- Own and consistently exceed individual and team sales targets.

- Identify and capitalize on new business opportunities through market intelligence, networking, and referrals.

Client Management:

- Build and manage a strong portfolio of HNIs, corporate clients, and institutional investors.

- Offer customized fixed-income investment solutions based on client requirements and risk appetite.

- Strengthen and deepen existing relationships to drive repeat business and client retention.

Team Leadership & Productivity:

- Lead, mentor, and manage a team of relationship managers/sales professionals.

- Drive team productivity through structured pipeline management, daily tracking, and performance reviews.

- Enable the team with product knowledge, sales strategies, and market insights.

Product & Platform Expertise:

Develop a strong understanding of fixed-income products, including:

- Listed corporate bonds

- Fixed Deposits (FDs)

- OBPP (Online Bond Platform Providers)

- Digital platforms like Jiraaf (fractional bond investing, curated debt opportunities, structured credit products, etc.)

- Stay updated on product developments, regulatory changes, and market movements.

Collaboration & Strategy:

- Work closely with research, product, and compliance teams to deliver insights-driven solutions.

- Contribute to product positioning, pricing strategies, and go-to-market initiatives.

Qualification & Experience:

- Bachelors degree in Finance, Business Administration, Economics, or related field (MBA preferred).

- 10-12 years of experience in financial services, wealth management, or investment advisory, with strong exposure to fixed-income products.

- Prior experience in team handling and driving sales productivity is essential.

- Strong understanding of bonds, fixed-income securities, OBPP frameworks, and capital markets.

- Familiarity with platforms like Jiraaf or similar digital fixed-income marketplaces is preferred.

- Excellent communication, negotiation, and stakeholder management skills.

- Self-driven, target-oriented, and capable of leading from the front.

- This position will report to Chief of Growth