JioStar - Associate Director - Product & Revenue Strategy - Digital

Role & Responsibilities:

Agency Relationship Management:

- Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).

- Build strong relationships with agency leadership, planning teams, and trading stakeholders.

- Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth:

- Own and drive revenue targets across assigned agency portfolios.

- Lead annual incentive negotiations, volume deals (VDs), and trading agreements.

- Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.

- Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives:

- Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.

- Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.

- Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership:

- Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.

- Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.

- Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.

Market Intelligence & Strategic Insights:

- Track market trends, competitor activity, agency structures, and advertiser behavior.

- Provide actionable insights to internal teams for refining GTM and monetization strategies.

- Identify emerging opportunities across regional and mid-tier agency ecosystems.

Cross-functional Collaboration:

- Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.

- Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.

- Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Skills & Attributes for success:

Proven experience in:

1. Managing and growing agency relationships.

2. Negotiating annual trading and incentive deals.

3. Driving revenue growth and new client acquisition.

4. Content-led monetization and sponsorship sales.

- Strong stakeholder management, negotiation, and presentation skills.

- Strategic thinker with a growth-oriented and solution-driven mindset.

Preferred Education & Experience:

- 7-12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles.

Strong understanding of:

1. Digital branding & performance ecosystem.

2. OTT / CTV advertising.

3. Media planning and buying.

4. Audience targeting & measurement solutions.

5. Regional market dynamics.

- Experience working with leading digital publishers, OTT platforms, or media networks.

- Exposure to advanced measurement and attribution frameworks.

- Strong network within agency ecosystems across South markets.

- Ability to influence senior stakeholders and drive long-term partnerships.