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Responsibilities: - Develop and execute brand integration strategies in alignment with programming and advertising objectives. - Collaborate with creative teams to create innovative branded content solutions. - Act as a liaison between sales, PRS, production teams, and product stakeholders. - Manage relationships with clients, ensuring successful delivery campaigns. - Monitor integration effectiveness and provide actionable insights for improvement. - Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms. - Collaborate with creative teams to align digital content with channel programming. - Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations. - Leverage analytics to refine strategies and optimize engagement. - Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising. - Work closely with the sales team to pitch and secure digital sponsorships. Requirements & Skills: - Experience managing media relations and marketing campaigns required. - Management, analysis and growth of social and branding campaigns with measured results. - Ability to build and maintain beneficial media relationships on an organization's behalf. - Ability to manage multiple projects simultaneously in a fast-paced environment. - Creative mindset with a strong sense of cultural relevance for Tamil audiences. - MBA in Marketing from a Tier 1 or 2 college - 8+ years of experience - Proficiency in Tamil (reading, writing, and speaking) preferred.

Chennai

JioStar - Senior Manager - Marketing - Brand & Digital 

Job Description for JioStar - Senior Manager - Marketing - Brand & Digital  in JIOSTAR INDIA PRIVATE LIMITED in  Chennai for (8-12) years of experience. Apply Now!

JioStar - Senior Manager - Marketing - Brand & Digital  | iimjobs.com