Jindalx - Manager - Marketing

Manager - Marketing

Description:

Key Responsibilities

- Marketing Strategy & Leadership

- Develop and execute a data-driven marketing strategy aligned with sales and revenue objectives.

- Lead brand positioning, messaging, and go-to-market strategies to differentiate our RCM services.

- Identify market trends, competitor insights, and opportunities for expansion.

- Work cross-functionally with sales, product, and operations teams to ensure marketing alignment with business goals.

Demand Generation & Growth

- Own and optimize multi-channel lead generation campaigns (email, paid media, SEO, ABM, social media, content marketing, webinars, and events).

- Develop targeted marketing initiatives to increase lead acquisition, engagement, and conversion rates.

- Implement Account-Based Marketing (ABM) strategies to nurture high-value accounts.

- Establish lead scoring models and qualification processes to improve MQL-to-SQL conversion.

Marketing Performance & Analytics

- Define, track, and optimize KPIs for marketing performance, pipeline impact, and campaign ROI.

- Build and maintain dashboards for real-time performance tracking and strategic insights.

- Conduct A/B testing and refine marketing efforts based on data-driven insights.

- Report on marketing impact to executive leadership, providing clear recommendations for optimization.

Content & Brand Development

- Oversee content strategy and creation, including white papers, case studies, blog posts, and sales collateral.

- Ensure consistent brand messaging across all marketing channels.

- Drive thought leadership initiatives through industry partnerships, conferences, and executive branding.

Qualifications:

- 5+ years of experience in B2B marketing, demand generation, and digital marketing, preferably in RCM, US healthcare.

- Proven experience scaling lead generation programs and driving MQL growth.

- Strong expertise in marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), and analytics tools (Google Analytics, Power BI, Tableau).

- Hands-on experience with SEO, SEM, PPC, ABM, and content marketing strategies.

- Ability to translate complex data insights into actionable marketing strategies.

- Excellent leadership, communication, and project management skills.

- Experience managing budgets, external agencies, and vendor relationships.

Why Join Jindal Healthcare:

- Innovative Impact: Play a key role in developing a cutting-edge platform that transforms healthcare practices, improving both financial and patient care outcomes.

- Collaborative Culture: Join a dynamic team that values innovation, collaboration, and professional growth.

- Career Growth: Benefit from professional development opportunities and career advancement within a leading healthcare technology company