Jakson Group - Chief Marketing Officer - Solar Business

Role Identifier:

Job Title - Chief Marketing Officer - Solar Business

Department - Executive Leadership

Location/Unit - Corporate, Noida

Reporting to - CEO, Solar

Mission:

Lead global Solar Modules growth by generating qualified leads, strengthening networks, and empowering sales. Oversee strategic programs, market outreach, and government partnerships to secure large-scale projects and drive profitable growth, market share, and brand positioning across India, and overseas (the US, Europe, and MENA)- integrating all BD, sales, export, KAM, channel, and dealer functions under one AOP-aligned strategy.

CMO | Job Description

Skills:

- Deep expertise in solar industry trends, policies, trade regimes, certifications, sustainability
standards, and regulations.

- Expert negotiator and contract manager for frameworks and long- term supply deals

- Sharp analyst of market intelligence, competition, and customer data

- Commercially savvy on pricing, margins, FX, Incoterms, and credit risk

- Track record of building high- engagement, high-performance teams and driving cross-functional results

Education & Experience - Bachelor's degree preferably in electrical & Electronics Engineering or International Business

- Master's Degree, ideally an MBA with focus on International Business or Sales & Marketing

- 15-20 years of experience with at least 5+ years in experience in similar role

- Proven track record in national and international sales, channel sales, dealer network management, and key account management

Key Interfaces:

Internal:

- Business Strategy,

- CFO, HR Head

- CEO, CTO

External:

- Government ministries, PSUs, Nodal Agencies, Key Consultants and influencers, Industry

associations, Customers (Large C&I, Residential Groups)

Outcome with Key Responsibilities:

1. Strategic BD & Partnerships

- Execute national/international GTM strategies to hit AOP across segments

- Identify and pursue BD via outreach, ecosystems, consultants, and account-based programs

- Build and manage relationships with EPCs, IPPs, utilities, distributors, financiers, and influencers

- Influence product roadmap and SKU mix by geography

- Design structured engagement programs, co-branded activations, and joint BD content

2. Strengthening National and Internation Sales

- Define and implement robust national sales strategy aligned to policy and state incentives

- Lead annual/quarterly sales planning, forecasting, and resource allocation

- Target new growth areas and drive penetration in priority states

3. Key Account Management

- Ensure high-touch engagement and differentiated value for strategic projects

- Develop multi-year account roadmaps with technical and exec-level programs

- Foster C-suite relationships through structured meets

4. Market Intelligence and Strategy

- Track national/international policies, tariffs, incentives, and certifications

- Maintain competitor dossiers on pricing, capacity, tech, and bankability

- Analyse demand signals, channel health, and segment profitability

- Lead trade show participation with curated customer programs

- Oversee market-specific collateral, case studies, bankability packs, and sustainability narratives

- Collaborate with Product/Engineering on technical specs and business cases

5. Leadership and Culture

- Build and mentor national and international sales, BD, dealer, and KAM personnel

- Embed ethics, compliance, customer obsession, and data-driven decision-making

- Fostering a high-performance culture through effective talent acquisition, talent development and retention

- Exhibit Jakson values of Integrity, Care, Collaboration, Entrepreneurship and Excellence