Posted By
Posted in
Sales & Marketing
Job Code
1597212

4.3
489+ Reviews
Key Responsibilities:
Website Management & Updates:
- Oversee daily site operations including product listing updates, banner changes, UX enhancements.
- Coordinate with development team to ensure timely deployment of new features and bug fixes.
Product Experience Optimization:
- Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP).
- Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized.
Data & Performance Tracking:
- Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance.
- Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans.
Project Coordination & Feature Rollouts:
- Act as a bridge between the tech and business teams during feature development sprints.
- Maintain task trackers to ensure timely delivery and issue resolution.
Campaign & Merchandising Support:
- Support execution of new campaigns, seasonal refreshes, and collections.
- Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals.
Skills & Tools Required:
- Strong understanding of ecommerce platforms (Shopify/Custom CMS).
- Proficiency in Google Analytics (GA4), Google Tag Manager.
- Familiarity with Jira, Trello, or other project management tools.
- Working knowledge of UX/UI basics and tools like Figma or Adobe XD.
- Basic understanding of HTML/CSS is a plus.
- Strong communication and coordination skills.
Performance Metrics / KPIs:.
- Website uptime & speed optimization.
- % Reduction in bounce rate or cart abandonment.
- Conversion rate improvements.
- Timely execution of feature launches and campaigns.
- User experience feedback and QA accuracy.
Preferred Background:
- Bachelor's degree in Computer Science, Business, Marketing, or related field.
- Prior experience in ecommerce or D2C brand preferred.
- Detail-oriented with a passion for improving customer digital experiences.
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Posted By
Posted in
Sales & Marketing
Job Code
1597212