Jaipur Rugs - Assistant Manager - Digital/Website

Description: Assistant Manager Digital Experience (Website)

Key Responsibilities:

Website Management & Updates:

- Oversee daily site operations including product listing updates, banner changes, UX enhancements

- Coordinate with development team to ensure timely deployment of new features and bug fixes

Product Experience Optimization:

- Work with design and UX teams to improve customer journey, navigation, and page-level content (PDP, PLP)

- Collaborate with content and SEO teams to ensure on-page elements like Meta titles, H1s, and descriptions are optimized

Data & Performance Tracking

- Use Google Analytics, GA4, and heatmaps (Hotjar/Clarity) to monitor website traffic and performance

- Track key KPIs like bounce rate, session duration, conversion rate, cart abandonment, and propose action plans

Project Coordination & Feature Rollouts:

- Act as a bridge between the tech and business teams during feature development sprints

- Maintain task trackers to ensure timely delivery and issue resolution

Campaign & Merchandising Support:

- Support execution of new campaigns, seasonal refreshes, and collections

- Coordinate landing pages, navigation tags, and homepage banners in sync with brand goals

Skills & Tools Required:

- Strong understanding of ecommerce platforms (Shopify/Custom CMS)

- Proficiency in Google Analytics (GA4), Google Tag Manager

- Familiarity with Jira, Trello, or other project management tools

- Working knowledge of UX/UI basics and tools like Figma or Adobe XD

- Basic understanding of HTML/CSS is a plus

- Strong communication and coordination skills

Performance Metrics / KPIs:

- Website uptime & speed optimization

- % Reduction in bounce rate or cart abandonment

- Conversion rate improvements

- Timely execution of feature launches and campaigns

- User experience feedback and QA accuracy

Preferred Background:

- Bachelors degree in Computer Science, Business, Marketing, or related field

- Prior experience in ecommerce or D2C brand preferred

- Detail-oriented with a passion for improving customer digital experiences