Key Responsibilities:

Business Strategy & Revenue Growth:

- Develop and implement a pan-India cross-product strategy to maximize revenue from existing and new clients.

- Drive customer wallet share enhancement through effective product penetration initiatives.

- Identify business opportunities across retail, HNI, UHNI, NRI, and institutional segments.

- Establish annual business plans, revenue targets, and growth roadmaps for all cross-sell products.

- Monitor product-wise profitability and implement corrective measures wherever required.

Product Penetration & Cross-Sell Initiatives:

- Increase activation and adoption of PMS, AIF, Mutual Funds, Bonds, IPOs, Insurance, and Wealth products among broking clients.

- Design customer segmentation models and targeted cross-sell campaigns.

- Build frameworks for identifying product opportunities through client investment behavior and portfolio analysis.

- Work closely with Sales, Relationship Managers, Branch Heads, and Wealth Teams to improve cross-sell conversions.

Leadership & Stakeholder Management:

- Lead and mentor regional/product teams across locations.

- Collaborate with Product, Marketing, Technology, Research, Operations, Compliance, and Risk teams.

- Build alignment between different business verticals to ensure seamless customer experience.

- Present business performance, growth opportunities, and strategic recommendations to senior management.

Analytics & Process Excellence:

- Develop dashboards and MIS for tracking product penetration, conversion ratios, activation rates, and revenue realization.

- Use customer analytics and market intelligence to identify business gaps and opportunities.

- Drive automation and technology initiatives for product recommendation and customer engagement.

- Ensure efficient lead allocation, tracking, and closure mechanisms.

Compliance & Risk Management:

- Ensure compliance with SEBI, NSE, BSE, AMFI, IRDAI, and company regulations.

- Maintain adherence to internal policies, governance standards, and audit requirements.

- Monitor sales practices to ensure suitability and customer-first advisory standards.

Key Performance Indicators (KPIs):

- Cross-product revenue growth

- Product penetration ratio

- Customer wallet share growth

- PMS/AIF acquisition and AUM growth

- Mutual Fund SIP and AUM growth

- IPO/Bond/Insurance distribution revenue

- Client activation and retention rates

- Cross-sell conversion percentage

- Team productivity and business profitability

Desired Candidate Profile:

Education:

- MBA (Finance/Marketing) from a reputed institute

- NISM Certifications preferred

- CFA / CFP qualification will be added advantage

Experience:

- 10+ years of experience in Stock Broking, Wealth Management, Capital Markets, or Financial Services.

- Minimum 5+ years in a leadership role managing multi-product businesses.

- Strong understanding of Equity, Derivatives, PMS, AIF, Mutual Funds, Insurance, Bonds, IPOs, and Wealth products.

- Proven track record of driving revenue through cross-selling and customer engagement strategies.

Key Competencies:

- Strategic Business Leadership

- Revenue & P&L Management

- Capital Market and Wealth Product Expertise

- Team Management

- Stakeholder Management

- Data Analytics & Business Intelligence

- Customer Acquisition & Retention

- Product Strategy

- Change Management

- Excellent Presentation & Communication Skills