Description:

Job Summary

We are seeking an accomplished Associate Vice President (AVP) B2C Segment to lead strategy, growth, and end-to-end execution for our consumer-focused business division.

The ideal candidate is a strategic thinker with strong execution skills, experienced in scaling B2C products/services, driving revenue, and leading large cross-functional teams.

This role requires deep understanding of consumer behavior, digital growth levers, sales channels, customer lifecycle management, and P&L ownership.

Key Responsibilities

- Define and drive the strategic roadmap for the B2C vertical, aligned with organizational goals.

- Identify new revenue opportunities, market expansions, and product innovations.

- Develop short-term and long-term business strategies to achieve growth targets.

- Oversee execution of GTM plans, positioning, and brand strategy for consumer segments.

- Own end-to-end P&L for the B2C segment.

- Monitor revenue performance, pricing strategy, cost optimization, and unit economics.

- Drive consistent growth through efficient funnel conversion and customer engagement.

- Lead digital and offline acquisition strategies using performance marketing, organic growth, and partnerships.

- Drive user acquisition, retention, churn reduction, and customer lifetime value (CLTV) improvement.

- Optimize consumer funnels including onboarding, engagement, conversion, and reactivation.

- Collaborate with marketing and product teams to build data-driven growth campaigns.

- Define and enhance customer journey, experience, and satisfaction metrics.

- Establish strong VOC (Voice of Customer) frameworks for continuous improvement.

- Oversee customer support excellence and escalate improvements in processes and SLAs.

- Work closely with Product, Engineering, and Data teams to deliver scalable consumer-facing solutions.

- Provide insights into product features, UX, personalisation, and customer workflows.

- Champion innovation through new services, digital channels, and automation.

- Lead, coach, and mentor high-performing teams across sales, marketing, support, BI/analytics, and operations.

- Drive collaborative execution across departments to meet B2C business goals.

- Build a culture of accountability, ownership, and performance excellence.

- Run deep analysis of consumer behavior, market trends, and performance metrics.

- Own KPIs such as acquisition cost (CAC), retention rate, NPS, revenue/active users, and conversion rates.

- Use analytics tools to generate insights, forecasts, and strategic recommendations.

Required Skills & Competencie

- Proven ability to develop and execute high-impact B2C strategies.

- Strong leadership experience managing large teams (30+ across functions).

- Exceptional stakeholder management and communication skills.

- Deep understanding of B2C business models, customer psychology, and digital ecosystems.

- Experience with subscription services, marketplaces, ecommerce, consumer apps, or D2C businesses.

Technical & Analytical Skills

Google Analytics, Mixpanel, Amplitude, Appsflyer, PowerBI/Tableau

Solid understanding of:

- Consumer funnels

- A/B testing

- Data modeling and forecasting

- Ability to translate insights into actionable strategies.

Execution Excellence

- Proven track record of driving B2C revenue growth and scaling operations.

- Strong project management skills and experience in fast-paced environments