Posted By
Posted in
Sales & Marketing
Job Code
1615797

Business Manager LFR
Role Purpose
The Business Manager - LFR will own the P&L responsibility for the Large Format Retail business (Shoppers Stop, Pantaloons, Central, and regional multi-chain retailers). The role will ensure profitable growth by managing business partner relationships, merchandising, retail sales operations, and in-store staff performance.
This role requires a strategic yet hands-on leader who can balance B2B partner management with B2C in-store execution, ensuring the brand delivers on sales, profitability, and customer experience.
Key Responsibilities
1. P&L Ownership & Business Growth
- Full ownership of sales and profitability for the LFR business.
- Develop and execute annual operating plans (AOP) for the LFR channel.
- Optimize trade terms, margins, and profitability with business partners.
2. Business Partner Management
- Build and strengthen relationships with LFR partners at CXO/Buying Head level.
- Negotiate listings, space, visibility, and promotions with partners.
- Ensure adherence to joint business plans (JBP) and quarterly reviews with key accounts.
3. Merchandising & Assortment
- Drive seasonal merchandise planning, allocation, and replenishment for LFR accounts.
- Monitor sell-through, ageing, and markdowns; plan corrective actions with buying & merchandising teams.
- Work closely with VM & MarCom teams for impactful in-store visibility and promotions.
4. Sales Operations & Staff Management
- Lead and monitor a team of promoters, in-store staff, and merchandisers deployed across LFR doors.
- Ensure store staff productivity through training, motivation, and incentive programs.
- Drive retail KPIs: SSPD, conversion, ASP, and NPS.
5. Channel Marketing & Promotions
- Plan and execute LFR-exclusive promotions, offers, and marketing activations.
- Track ROI of promotions and campaigns run with partners.
- Leverage co-op marketing budgets with partners for maximum visibility.
6. Cross-Functional Collaboration
- Work with supply chain to ensure OTIF (On Time In Full) deliveries to partners.
- Collaborate with finance for claims, reconciliations, and credit control.
- Align with HR for promoter hiring and training plans.
Candidate Profile
- 5-7years of experience in Retail / Apparel / Lifestyle industry, with proven success in managing Large Format Retail (LFR) accounts.
- Strong understanding of B2B2C business models, joint business planning, and trade negotiations.
- Track record of P&L management and delivering profitable growth.
- Strong experience in merchandising, retail operations, and in-store promoter management.
- Excellent negotiation, relationship management, and analytical skills.
- MBA / Master's in Retail / Fashion Management from reputed institute preferred
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Posted By
Posted in
Sales & Marketing
Job Code
1615797