Job Summary:

Jagruti Rehab Center is seeking a highly skilled and results-driven SEO Expert to optimize our online presence and drive organic traffic to our digital platforms. The ideal candidate will have a proven track record in search engine optimization, with a strong understanding of both technical and content SEO strategies. This role is critical in ensuring that individuals and families seeking rehabilitation services can easily find Jagruti Rehab Center online, helping us reach those who need our compassionate care.

Key Responsibilities:

1. SEO Strategy & Implementation:

- Develop and execute comprehensive SEO strategies, including keyword research, content optimization, technical SEO, and link building.

- Conduct in-depth keyword research to identify high-value terms relevant to rehabilitation services, mental health, and addiction recovery.

- Analyze competitor SEO strategies and identify opportunities for competitive advantage.

2. On-Page & Off-Page Optimization:

- Optimize website content, meta descriptions, titles, and other on-page elements for search engine visibility and user engagement.

- Implement technical SEO best practices, including site architecture, crawlability, indexability, mobile responsiveness, and site speed optimization.

- Develop and execute effective off-page SEO strategies, including link building, local SEO, and online reputation management.

3. Content Collaboration & Optimization:

- Work closely with the content creation team to ensure all new and existing content is SEO-friendly and aligned with keyword strategies.

- Provide recommendations for content topics, structure, and optimization based on SEO insights.

4. Performance Monitoring & Reporting:

- Monitor daily, weekly, and monthly SEO performance using various analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).

- Track key SEO KPIs such as organic traffic, keyword rankings, conversion rates, and bounce rates.

- Prepare regular reports and present actionable insights and recommendations to the Head of Marketing.

5. Stay Updated:

- Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.

- Continuously research and recommend new SEO tools and techniques to improve performance.

6. Collaboration:

- Collaborate with the digital marketing team, web developers, and content creators to ensure seamless implementation of SEO initiatives.

Qualifications:

- Education: Bachelor's degree in marketing, or a related field.

Experience:

- Minimum of 3-5 years of dedicated experience in Search Engine Optimization.

- Proven experience in driving organic traffic and improving search rankings.

- Experience in the healthcare, wellness, or a related service industry is a plus.

Skills:

- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

- Strong understanding of technical SEO elements (site architecture, crawl budget, schema markup, Core Web Vitals).

- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.

- Strong written and verbal communication skills.

- Basic understanding of HTML, CSS, and website content management systems (CMS).

Skills & Competencies:

- Analytical Thinking: Ability to analyze complex data and derive meaningful insights.

- Problem-Solving: Proactive in identifying and resolving SEO challenges.

- Attention to Detail: Meticulous in implementing technical SEO changes and optimizing content.

- Adaptability: Ability to quickly adapt to changes in search engine algorithms and industry trends.

- Collaboration: Effective teamwork and communication with cross-functional teams.

- Results-Oriented: Focused on achieving measurable improvements in organic search performance.