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Job Views:  
545
Applications:  185
Recruiter Actions:  7

Job Code

1717743

IvyCap Ventures - Lead - Growth Marketing

IVYCAP VENTURES ADVISORS PRIVATE LIMITED.8 - 12 yrs.Bangalore
Posted 3 weeks ago
Posted 3 weeks ago

Hiring for:

AI-powered North America focused parking management platform firm.

Experience: 8+ years.

Reporting to: CEO/CMO.

Role: Lead - Growth Marketing.( for US Market )

Location: Bangalore.

The Opportunity:

We are seeking a hands-on Lead Growth Marketing to build a measurable pipeline engine. You will own the intersection of demand generation, AI-enabled outbound, product marketing, and brandturning market insight into qualified opportunities and category credibility.

What You Will Do:

Lead Generation & Demand:

- Build multi-channel AI led demand programs across outbound, ABM, content, events, partnerships, paid, and owned channels.

- Define ICPs, priority segments, buying committees, account tiers, and conversion paths across enterprise parking and mobility markets.

- Own qualified-pipeline performance; improve lead-to-meeting, meeting-to-opportunity, and opportunity-to-win conversion.

- Partner with Sales on lead definitions, routing, follow-up SLAs, campaign feedback, and funnel reporting.

AI-Powered Outbound:

- Build personalized outbound programs using AI, automation, enrichment, intent signals, and account research while maintaining deliverability and brand quality.

- Create persona- and trigger-based plays, sequences, messaging, and follow-up assets with SDRs and AEs.

- Run structured tests across audiences, offers, copy, landing pages, and sequencing; convert results into repeatable playbooks.

- Help evaluate and optimize the growth stack across CRM, marketing automation, sales engagement, enrichment, and analytics.

Product Marketing:

- Turn product capabilities into clear, differentiated positioning for priority buyers and markets.

- Lead GTM plans for launches, solutions, customer stories, and market expansion.

- Create core assets including messaging frameworks, solution briefs, decks, website copy, case studies, battlecards, and demo narratives.

- Bring customer, prospect, and competitor insight to Product and Sales teams.

Brand & Thought Leadership:

- Strengthen GMPs market presence through consistent messaging across web, social, events, partnerships, PR, and executive thought leadership.

- Deliver high-quality content and campaign moments that demonstrate GMPs expertise in AI, parking technology, and mobility.

- Lead and mentor a team of young marketers to accelerate growth.

What We Are Looking For:

- 8+ years in B2B SaaS, enterprise technology, mobility, proptech, or a related field; experience with complex or longer sales cycles is preferred.

- A proven record of generating pipeline in the USA through outbound, ABM, lifecycle, or integrated demand programs.

- Hands-on proficiency with AI-enabled prospecting, CRM, marketing automation, enrichment, sales-engagement, and analytics tools.

- Strong product-marketing judgment and the ability to turn technical detail into compelling customer value.

- Comfort owning funnel metrics, attribution, experiments, and performance reviews.

- High agency and team management skills.

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Job Views:  
545
Applications:  185
Recruiter Actions:  7

Job Code

1717743

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