Ivy Homes - Manager - Social Media

Manager - Social Media

Key Responsibilities

- Identify trends, cultural moments, and opportunities for real-time engagement.

- Define KPIs and regularly report on performance.

Content Creation & Management

- Create, curate, and manage engaging content (posts, videos, reels, stories, DM creatives, etc.

- Ensure consistency in brand voice, aesthetics, and messaging.

- As is the case with the rest of the team, you will be expected to feature in the content we publish.

Community Management

- Build and engage with the online community by responding to comments, messages, and mentions.

- Foster conversations that strengthen brand affinity.

Influencer Marketing

- End-to-end management influencer/creator collaborations.

- Identify influencers that resonate with our audience groups to forge short and long-term associations.

Analytics & Optimization

- Monitor, analyze, and report social media performance using analytics tools.

- Optimize campaigns for engagement and reach.

- Stay updated with algorithm changes and platform best practices.

Cross-functional Collaboration

- Work with Tech, Ops and Business teams for integrated campaigns.

- Support paid media strategy with creative and audience insights.

Qualifications & Skills

- Content creator with a following of at least 10K followers on any social platforms (OR) Bachelors degree in Marketing, Communications, or Media with 1-3 years of experience managing social media for a brand/agency.

- Strong knowledge of platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, Threads, etc.

- Creative & strategic thinker with excellent copywriting and storytelling skills.

- Basic to Intermediate experience in video editing and/or graphic design

- Proficiency in analytics and scheduling tools (Meta Business Suite, Sprout Social, Hootsuite, etc.

- Ability to work in a fast-paced, dynamic environment.

- Basic knowledge of paid media is a plus