Ivy Homes - Assistant Manager - Channel Sales

We are looking for an energetic and results-driven Assistant Manager - Channel Sales to support the development and management of channel partners, distributors, and resellers.

The role focuses on driving secondary sales, expanding channel reach, improving partner performance, and ensuring effective execution of go-to-market strategies within the assigned territory.

Key Responsibilities:

Channel Partner Management:

- Manage and strengthen relationships with distributors, dealers, and channel partners

- Support onboarding, training, and enablement of new channel partners

- Ensure partner adherence to company policies, pricing, and branding guidelines

Sales & Revenue Growth:

- Drive primary and secondary sales through channel partners

- Achieve assigned sales targets, revenue goals, and market penetration metrics

- Monitor sales pipeline, forecasts, and partner performance

Market Execution & Expansion:

- Execute channel sales strategies to improve coverage, reach, and visibility

- Identify opportunities for new partner acquisition and territory expansion

- Conduct joint sales calls, promotions, and field activities with partners

Channel Enablement & Support:

- Train partners on products, schemes, and sales processes

- Support partners in closing key deals and managing customer escalations

- Coordinate with internal teams (sales, marketing, supply chain, finance) to ensure smooth execution

Reporting & Analysis:

- Track sales performance, inventory levels, and market feedback

- Analyze channel data to identify gaps and improvement opportunities

- Prepare regular sales reports and MIS for management review

Required Skills & Qualifications:

Core Skills:

- 4-7 years of experience in Channel Sales / Distribution Sales

- Strong understanding of channel management, distributor operations, and secondary sales

- Proven ability to drive sales targets through indirect sales models

- Sales & Market Skills

- Strong negotiation, relationship-building, and influencing skills

- Ability to execute field-level sales and promotional activities

- Good understanding of territory planning and sales analytics