Itvedant Education - Brand Manager

Key Responsibilities:

- Own and drive the overall brand identity across digital, offline, and performance marketing channels.

- Lead and manage the creative team including graphic designers, content creators, content writers, video editors, and interns/IOs.

- Conceptualize, plan, and execute integrated brand campaigns for courses, branch launches, placements, events, and admissions cycle.

- Define, document, and enforce brand guidelines covering visual identity, tone of voice, and messaging consistency.

- Review, approve, and optimize all creative outputs including advertisements, social media creatives, websites, landing pages, brochures, hoardings, and videos.

- Collaborate closely with marketing, performance, SEO, and admissions teams to ensure alignment between brand objectives and lead generation goals.

- Build, manage, and monitor monthly and quarterly content calendars for social media, website, YouTube, and Google Business Profile (GMB).

- Track and analyze brand performance metrics such as reach, brand recall, engagement, creative CTR, and consistency scores.

- Mentor and guide team members, improve productivity, and ensure timely delivery with high-quality standards.

- Maintain strong quality control processes to ensure all brand communication reflects the company's vision and values.