Assistant Manager - Consumer Insights Role: Assistant Manager - Consumer Insights Job title: Assistant Manager Function: Marketing Organization: PCPB Job Purpose : To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories Principal Accountabilities: - Design effective & efficient ways along with the agency partners to measure & track brand performance - Work closely with brand team to drive execution of briefs and evaluate research designs from the agency - Work closely with the brand team & leverage insights to drive business growth - Identify new & effective ways of testing concepts, products & communication - Evaluate & pilot new tools & agencies esp. in the digital space - Leverage internal monitoring tools to derive insights - Triangulate multiple data sets to identify trends and early indicators of brand/product performance Operating Network: Internal: - R&D - Consumer Insights Manager - PD Manager - Brand Managers - Finance Team External: - Market Research Agencies Role Requirements / Specifications: MBA (Marketing) with minimum 4-5 years' experience in qualitative/quantitative research. Should have significant knowledge on basic statistics Knowledge & Skills: - Business Understanding - Knowledge of market research methodology and tools (CPT Tools) - Basic knowledge of statistics - Knowledge of consumer understanding and behaviour - Client side experience is a big plus! Skills : Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player Interview Competencies: Adaptability, Change Management, Emotional Stability & Maturity Interpersonal and Relational Skills People Leadership, Flexibility / Mulit-task Capability, Functional Knowledge / Skills

Kolkata

ITC - Assistant Manager - Consumer Insights 

Job Description for ITC - Assistant Manager - Consumer Insights  in ITC LIMITED Paperboards Specialty Papers Divisio in  Kolkata for (4-9) years of experience. Apply Now!