About the Role:

The Global Marketing head plays a critical role in driving growth and market expansion for ISSQUAREDs technology solutions, products, and services portfolio. This position is responsible for developing and executing integrated global marketing strategies that strengthen brand awareness, generate demand, support sales growth, and accelerate revenue across enterprise, commercial, channel, and strategic markets.

Reporting to the CRO, this role serves as a strategic marketing partner to Sales, Product Management, Business Development, and Technical teams. The successful candidate will lead the marketing function, build scalable marketing programs, manage internal and external resources, and deliver measurable business impact through brand development, demand generation, communications, events, and digital marketing initiatives.

What You'll Do:

Marketing Leadership & Strategy:

- Lead and develop ISSQUAREDs global marketing strategy aligned with company objectives, revenue goals, product priorities, and market opportunities.

- Build, manage, and mentor the marketing team while establishing scalable processes, priorities, and performance metrics.

- Own the marketing roadmap, budget planning, campaign execution, and measurement of marketing effectiveness.

- Drive consistent messaging, positioning, and brand identity across all markets, channels, and customer touchpoints.

Sales Partnership & Revenue Enablement:

- Act as a trusted marketing partner to Sales and Business Development teams to align marketing programs with pipeline objectives and revenue targets.

- Develop sales enablement programs, messaging, collateral, campaigns, and tools that help accelerate customer engagement and opportunity conversion.

- Collaborate with account teams to identify target customers, industries, and growth opportunities.

Demand Generation & Outbound Marketing:

- Develop and execute integrated demand generation programs using digital marketing, email campaigns, content marketing, webinars, partner marketing, and targeted outbound campaigns.

- Build strategies to increase brand awareness, generate qualified leads, grow the customer database, and improve pipeline contribution.

- Leverage marketing automation, CRM insights, and analytics to optimize campaign performance and customer engagement.

Brand, Communications & Public Relations:

- Own corporate communications strategy including company announcements, product launches, customer success stories, executive communications, and thought leadership.

- Lead PR activities, media relations, analyst engagement, and external communications to increase ISSQUAREDs market visibility.

- Develop and manage content strategy including blogs, whitepapers, case studies, social media, newsletters, and digital assets.

- Ensure consistent brand messaging across websites, sales materials, events, and partner channels.

Field Marketing & Events:

- Plan and execute high-impact marketing activities including industry events, trade shows, executive briefings, customer forums, partner events, and webinars.

- Develop event strategies that maximize brand exposure, customer engagement, partner collaboration, and pipeline generation.

- Manage event planning, execution, follow-up campaigns, and ROI measurement.

Product Marketing & Go-To-Market Support:

- Partner with Product Management and Engineering teams to develop compelling positioning, messaging, launch plans, and market strategies for ISSQUARED solutions.

- Support go-to-market activities for cybersecurity, cloud, infrastructure, AI, managed services, and enterprise technology offerings.

- Translate technical capabilities into customer-focused business value propositions.

Marketing Analytics & Performance Management:

- Establish KPIs and dashboards to measure marketing effectiveness, including lead generation, pipeline contribution, campaign performance, engagement, and ROI.

- Analyze market trends, customer insights, and competitive intelligence to continuously improve marketing strategy.

- Provide regular reporting and recommendations to executive leadership.

What Youll Bring:

- 10+ years of experience in B2B technology marketing, enterprise IT, cybersecurity, cloud, infrastructure, or related technology industries.

- Hands-on experience personally building and running outbound campaigns - writing email sequences, building targeted lists, crafting messaging and cadences - not just briefing agencies or teams to do this work.

- Hands-on product marketing experience: personally writing positioning and messaging documents, launch plans, sales collateral, and competitive battlecards.

- Direct experience managing social media channels and content calendars, including personally writing and publishing posts, not solely directing others to do so.

- Hands-on experience drafting communications and PR materials yourself - press releases, executive talking points, thought leadership articles, and customer stories - rather than only briefing external agencies.

- Proven experience building and executing global or regional demand generation strategies, with direct, individual-contributor-level involvement in campaign execution (not solely strategy and delegation).

- Experience leading a small team (marketing team members, agencies, and partners) while remaining an active executor on day-to-day marketing work.

- Strong understanding of demand generation, digital marketing, marketing automation, and CRM-driven marketing, with hands-on familiarity operating these tools directly.

- Demonstrated success partnering with Sales, Product, Engineering, and Executive teams to drive measurable business outcomes.

- Strong project management skills with the ability to manage multiple priorities and execute independently in a fast-paced environment.

- Excellent written and verbal communication skills - this role requires being the primary writer/editor for many deliverables, not just a reviewer.

- Strategic thinker with a hands-on execution mindset and strong commercial acumen.

Additional Skills:

- Marketing Strategy, Brand Management, Corporate Communications, Public Relations, Demand Generation, Digital Marketing, Field Marketing, Product Marketing, Go-To-Market Strategy, Account-Based Marketing (ABM), Sales Enablement, Content Strategy, Event Management, Partner Marketing, Marketing Analytics, CRM Management, Market Research, Competitive Intelligence, Budget Management, Team Leadership, Executive Communications, Customer Insights, Data Analysis, Project Management, Strategic Planning, Cross-Functional Collaboration, Creativity, Critical Thinking, Growth Mindset, Business Acumen, and Customer Focus.