Isprava - Assistant General Manager - Marketing - Luxury Hospitality

About the Role

We are looking for an Assistant General Manager - Marketing to champion our brand story and lead the way in shaping how the world experiences us. This role is not just about marketing-it's about building desire, creating memorable narratives, and crafting touchpoints that resonate with today's discerning audience. If you're a brand custodian who thrives at the intersection of creativity and strategy, and who understands the nuances of luxury and lifestyle, this is your opportunity to leave a mark.

Key Responsibilities;

Brand Building & Storytelling:

- Elevate the brand by creating compelling narratives that reflect our ethos of luxury and hospitality.

- Ensure consistent and aspirational positioning across all customer experiences.

Marketing & Communications:

- Lead all brand marketing efforts-PR, social media, content marketing, influencer collaborations, and creative campaigns.

- Curate impactful brand partnerships and alliances that strengthen our cultural relevance.

- Nurture strong media and industry relationships to enhance visibility and thought leadership.

Creative Content & Digital Innovation:

- Guide the creation of evocative, design-led content that inspires and engages.

- Harness the power of digital and social platforms to tell stories that build communities, not just campaigns.

- Use insights and trends to innovate, while staying true to the brand's DNA.

Customer Engagement & Loyalty:

- Build experiences and programs that go beyond transactions-fostering loyalty, advocacy, and emotional connection.

- Reimagine loyalty in a way that is aligned with the luxury consumer mindset.

Leadership & Collaboration:

- Inspire, mentor, and empower the marketing team to push creative boundaries.

- Collaborate closely with business, sales, and operations teams to ensure brand-led thinking drives business growth.

- Manage resources effectively while keeping creativity at the forefront.

What We're Looking For:

- 8+ years of brand marketing experience, ideally in luxury, lifestyle, or hospitality.

- Proven expertise in building aspirational brands through storytelling, creativity, and strategic vision.

- Strong foundation in digital, PR, content, and customer engagement.

- Has successfully managed a team of creative and brand marketing executives

What We Offer:

- Opportunity to shape and elevate a fast-growing luxury brand.

- A collaborative, creative, and entrepreneurial work environment.