Job Description: We are looking for a results-driven Digital Marketing Strategist with strong hands-on experience in managing PPC (Pay-Per-Click) campaigns across Google Ads, Meta Ads, LinkedIn, Bing, and other advertising platforms. The ideal candidate will develop, execute, and optimize performance-driven campaigns that align with our business goals and deliver measurable ROI. Key Responsibilities: - Develop and execute comprehensive PPC strategies across platforms including Google Ads, Facebook/Instagram Ads (Meta), LinkedIn Ads, Bing Ads, and YouTube. - Manage daily campaign activities: keyword research, audience targeting, bidding strategies, ad copy creation, A/B testing, and budget allocation. - Monitor and analyze campaign performance data to identify trends, insights, and areas for optimization. - Collaborate with creative teams to develop engaging ad creatives and landing pages aligned with campaign goals. - Provide detailed reports and performance dashboards to stakeholders, showcasing KPIs such as CTR, CPC, CPA, ROAS, and conversion rates. - Stay updated with the latest PPC trends, tools, platform updates, and best practices to ensure continuous campaign improvement. - Conduct competitor analysis and market research to identify new opportunities for campaign growth. - Implement and manage retargeting strategies to maximize user engagement and conversion. Qualifications & Skills: - Proven experience (3+ years) in planning and managing PPC campaigns across multiple platforms. - Strong knowledge of Google Ads (Search, Display, YouTube), Meta Ads Manager, LinkedIn Campaign Manager, and Google Analytics. - Hands-on experience with tools like Google Tag Manager, SEMrush, Ahrefs, Hotjar, or similar. - Excellent analytical, reporting, and decision-making skills. - Proficiency in using Excel or Google Sheets for data analysis and reporting. - Certification in Google Ads or Meta Blueprint (preferred). - Strong communication skills and ability to collaborate cross-functionally. - Ability to manage multiple projects and meet tight deadlines in a fast-paced environment. Nice to Have: - Experience with eCommerce or SaaS marketing. - Familiarity with marketing automation and CRM platforms like HubSpot, Mailchimp, or Active Campaign. - Knowledge of SEO and content marketing strategies

Cochin/Kochi

Kerala

ISPG - Specialist - Digital Marketing 

Job Description for ISPG - Specialist - Digital Marketing  in ISPG Technologies India Private Limited in  Cochin/Kochi Kerala for (3-4) years of experience. Apply Now!